Results for Articles:
According to retired Brig. Gen. John Michel, a few of the keys to a successful social media presence are true engagement with followers, having a strategy, and respect.
1/23/2015 2:52:02 PM
Not sure how to explain social media to a boss or client who isn't in the loop? Here's a guide to the basics.
1/21/2015 2:52:16 PM
Follower and 'like' counts are certainly the most visible social media metrics, but they aren't the best ones for brand managers to use.
1/16/2015 2:52:52 PM
If you find yourself doing one or more of these seven things, your work may have taken over your life.
1/6/2015 2:52:57 PM
Social media is an incredibly useful communications tool, but it’s not everything the gurus tell you it is.
12/31/2014 5:08:06 AM
Common social media pitfalls can ruin otherwise good campaigns, but pros can avoid digital offenses by following these tips for branding success.
12/30/2014 5:09:39 AM
If you have resolved to avoid social media mistakes in the year to come, here are some things to keep in mind.
12/18/2014 2:52:25 PM
If you're looking for a quick primer on the week's news or some in-depth conversation about the world of PR, these podcasts will fill that niche.
12/16/2014 2:52:43 PM
Not sure how to handle your social media presences over the holidays? These pointers can help keep brand managers on track.
12/11/2014 2:52:20 PM
The decision in Elonis v. United States could necessitate some changes in brand social media policies in the near future.
12/5/2014 2:52:44 PM
The social media platform is proving itself to be nearly invaluable to marketers. It's growing fast and leads to more sales conversions than any other social network.
11/24/2014 2:51:40 PM
If you're creating all of your brand's social media content yourself, you aren't mining a vast, untapped resource: Content your fans are already creating.
11/21/2014 2:52:43 PM
You'll earn a lot more attention for yourself or your organization if you have a robust profile on LinkedIn. Here are the boxes to check.
11/14/2014 2:52:48 PM
Almost all of Interbrand's top 100 brands use the photo and video-sharing platform. Here's what you can learn from them.
11/12/2014 2:53:28 PM
The singer doesn't run his own social media accounts, but in his songs and in his public actions, he sets a pretty good social media example.
11/10/2014 2:49:20 PM