Results for Articles:
Although the social media platform can be overwhelming to some brand managers, these tips will help pros clear through the noise and effectively reach their audiences.
10/15/2014 1:52:03 PM
LinkedIn is about to explode as a content platform, but a lot of execs still don't see the value in it. Here's how to effectively pitch them.
10/10/2014 1:52:48 PM
One social media slip-up can cause major headaches for you and your brand. Here are some ways to prevent a mistake.
10/7/2014 1:52:57 PM
Sometimes email is the right way to connect with a colleague or client, but often it isn't. Here's a guide to when to use other outreach methods.
10/6/2014 1:49:12 PM
Common social media pitfalls can ruin otherwise good campaigns, but pros can avoid digital offenses by following these tips for branding success.
9/30/2014 1:52:39 PM
Shoe brand Toms embraced social media imagery and won big. Marketers can do the same as they show rather than tell.
9/24/2014 1:52:17 PM
There's a whole lot more to effective social media than basic 'like' and follower counts. Don't fall into that trap.
9/19/2014 1:52:43 PM
A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
9/9/2014 1:52:58 PM
It may not seem like an activity that involves sitting in front of a computer has much in common with grooving on the dance floor, but they definitely have a few similarities.
9/8/2014 1:51:41 PM
Trolls, those people who make it their mission to antagonize and stir up trouble online, come in many forms.
9/5/2014 1:45:24 PM
If you're only sending your releases to reporters, or only posting them to your website, you could be doing so much more. They're versatile.
8/29/2014 1:46:18 PM
PR professionals are going visual to tell their brands’ stories, and with over a third of U.S. women using Pinterest, the social platform is a huge draw for campaigns.
8/4/2014 1:45:09 PM
So-called 'random acts of kindness' can lead to heartwarming stories, but generally, planning things out leads to better results.
8/1/2014 1:46:01 PM
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
An organization’s website is the public face it presents to the world, so before you dive into designing one for your brand, make sure it’s in line with your goals.
6/20/2014 1:52:25 PM