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The author has seen multiple post go viral on Pinterest, earning tens of thousands of pin. She explains how you can do it, too.

Blogging for your company or client can prove difficult. How do you engage audiences around what might seem to be a dull topic? Look to these blogs for ideas.

Some people are addicted to social media, others rely on it for their livelihoods. If you earn your paycheck thanks to Facebook, Twitter, and the myriad other social networking platforms, this post is for you.

The fast-food giant's director of social media explains the company's Twitter strategy (including its #MeetTheFarmers hashtag incident) and approach to blogger outreach.

Buzz about the blogging platform is reaching a fever pitch. Here’s what you need to know to establish a presence on the site.

And all but one of them are free.

Facebook rolled out its Timeline feature for brands on Wednesday. Were you prepared?

The controversial Stop Online Piracy Act will create enormous obstacles for communicators, and the PR industry should take a stand against the legislation, according to the author.

Can you guess which one of these organizations has the most Facebook fans?

To achieve success, focus your efforts on just a few overarching principles.

Instead of blasting a release to the media, trying winning coverage with one of these techniques.

From a new analytics tools to a service that maps newspapers worldwide, here’s the latest in social media platforms.

A new report from Altimeter Group found that companies could avoid or diminish three-fourths of social media crises with additional resources.

Facebook analytics on steroids, free music for your customers and employees, the most-addictive social media platform (so far), a thermometer for your customers, and more.

Tuesday and Wednesday were days of rage on social media as Netflix customers blasted the company’s pricing changes. But were they angry about the new cost or the company’s tone-deaf announcement? UPDATE: As anger over the announcement simmers online, Netflix Twitter account and blog remain mum.