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Facebook plans to make Groups a standalone app, the price of ads is going up and other must-know insights.
11/13/2014 2:47:12 PM
Asking interested consumers for product ideas and other feedback is becoming a popular strategy for PR and marketing pros, but it's not for everyone. Just ask Mr. Splashy Pants.
10/30/2014 1:51:22 PM
If your branding efforts seem to be taking you nowhere fast, implementing these ideas will help you hit the accelerator.
10/29/2014 1:51:34 PM
SEO isn't just for text-based content. Try these tactics to make sure your videos get all the views they can.
10/28/2014 1:48:28 PM
The biggest shopping season of the year is upon us, and marketers are looking for ways to enhance their holiday efforts before the rush. These tips will help pros get ahead of the game.
10/17/2014 1:48:18 PM
Although the social media platform can be overwhelming to some brand managers, these tips will help pros clear through the noise and effectively reach their audiences.
10/15/2014 1:52:03 PM
PR pros may feel like they're competing against content marketers; in reality, the goals and methods are much the same.
10/15/2014 1:47:51 PM
It's all about being able to read the metrics in relation to what you want to achieve with your post.
10/10/2014 1:55:11 PM
Though the NYC event may seem entirely focused on tech and marketing, there are many takeaways for PR pros as well.
10/9/2014 1:51:31 PM
Rising smartphone use means pros have to cater to a variety of devices. Make your branding efforts easier with these ideas.
10/1/2014 1:48:08 PM
Many companies need PR, marketing, and social media help; these tips and resources will help you find opportunities and stand out from the crowd.
9/24/2014 1:49:47 PM
William Beutler, founder of Beutler Ink, wrote the guide, and it’s being released in conjunction with the Council of Public Relations Firms and the Institute for Public Relations.
9/17/2014 1:49:55 PM
Don't mourn the end of the practice of forcing users to 'like' a page to enter a contest or earn a coupon just yet.
9/15/2014 1:51:30 PM
Swedish brand Åhléns served up marketing success with its "catch me if you can" approach on Instagram.
9/12/2014 1:46:07 PM
CEO.com and analytics firm Domo found that more than two-thirds of Fortune 500 chief executives have no social media presence at all.
9/10/2014 1:49:11 PM