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Different types of content — social media, blogging, website copy — require different approaches. Check out these tips.
3/3/2015 2:51:33 PM
A recent study found the search engine to be the most talked-about and Disney the most-loved brand on social media.
3/2/2015 2:45:29 PM
Brand and community managers can use this guide to embrace content trends without breaking the bank.
2/25/2015 2:51:08 PM
Reporters are highly active on the microblogging platform, and savvy communicators can take advantage of the opportunities it brings. Here’s how to do it.
2/23/2015 2:48:13 PM
A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.
2/19/2015 2:51:38 PM
The New York Times Magazine revisited the infamous tweet that lost the corporate comms director her job and made her a permanent footnote in social media history. What courtesies do pros owe colleagues who mess up?
2/18/2015 2:49:31 PM
The hashtag trended globally on Twitter for nearly 24 hours, and the insights weren't just for reporters.
2/12/2015 2:51:00 PM
The social network announced a deal with the search-engine giant that will make tweets easily searchable. It's also making promotional tweets easier to create in hopes of drawing brand managers to use its service.
2/6/2015 2:55:06 PM
Though online fires are common, PR and marketing pros can quell the flames with the following tips.
2/4/2015 2:51:13 PM
Here are a few ways to inspire readers to tell their social media friends about what you're writing for your brand or clients.
2/2/2015 2:48:08 PM
The social media platform recently unveiled its "conversion lift measurement," which will show brand managers who advertise on Facebook how many clicks lead to actual purchases.
1/30/2015 2:47:55 PM
An organization's social media efforts should be the result of combined efforts across departments.
1/28/2015 2:51:55 PM
Though public relations efforts can sometimes be hard to quantify, using Google Analytics and Klout for social media will help show the effectiveness of your work.
1/23/2015 2:51:54 PM
In what officials are calling a terrorist attack, gunmen killed 12 people and wounded several others at the offices of the satirical newspaper Charlie Hebdo .
1/8/2015 2:51:56 PM
The digital magazine app isn't just for glossy pixels and beach reading. PR and marketing pros can use the tool to help brands connect with audiences.
1/7/2015 2:51:27 PM