Results for Articles:
There's a whole lot more to effective social media than basic 'like' and follower counts. Don't fall into that trap.
9/19/2014 1:52:43 PM
Is the clothier continually applying a tin ear to its marketing decisions? Or is its appalling tastelessness deliberate--just to make a buck--and deserving of a coverage blockout?
9/17/2014 1:47:04 PM
PR professionals can learn a lot from DiGiorno's addition to the #WhyIStayed hashtag Monday night, which brand managers clearly didn't know was linked to abuse.
9/11/2014 1:49:40 PM
A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
9/9/2014 1:52:58 PM
Setting up an account or set of accounts isn't the end of the process. After that, you've got to connect people with some great content.
9/4/2014 1:49:05 PM
If you're only sending your releases to reporters, or only posting them to your website, you could be doing so much more. They're versatile.
8/29/2014 1:46:18 PM
Wearable technology is garnering a lot of buzz right now, but what does it really do? Here's a primer.
8/27/2014 1:46:50 PM
Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook in this infographic from Mainstreethost.
8/19/2014 1:52:47 PM
Is your company or agency pushing for more employee involvement on Twitter or Instagram? Try these techniques to spur some real enthusiasm.
8/11/2014 1:46:35 PM
The Union Street Guest House in New York threatened to charge couples $500 for bad reviews pertaining to their wedding. Now it's blowing up in the owners' faces.
8/7/2014 1:52:52 PM
According to this infographic from SproutSocial, there are five key elements to a robust brand account. Does yours have all five?
8/5/2014 1:52:00 PM
PR professionals are going visual to tell their brands’ stories, and with over a third of U.S. women using Pinterest, the social platform is a huge draw for campaigns.
8/4/2014 1:45:09 PM
So-called 'random acts of kindness' can lead to heartwarming stories, but generally, planning things out leads to better results.
8/1/2014 1:46:01 PM
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
A whole lot of business websites just don't cut it, according to research. If yours is falling into any of these traps, it may require some reworking.
7/24/2014 1:59:00 PM