Results for Articles:
The social media director who helped build marketing arms for brands including TurboTax, Applebee’s, and H&R Block explains why he’s moving on.
4/24/2014 1:59:20 PM
The New York Police Department asked Twitter followers to post photos of themselves with officers and tag them #myNYPD. What they got was images of police behaving aggressively.
4/24/2014 1:49:51 PM
Anything involving photos on Facebook is likely to gain some attention, but for you to really get results, go into your brand’s contest with a strategy in mind.
4/23/2014 1:51:59 PM
Social media and public relations are inexorably linked, according to industry experts. So why do so many press releases feel so disconnected?
4/23/2014 1:49:15 PM
Facebook does a bang-up job of getting marketers hooked on ‘likes’ and shares, but is any of it really productive?
4/22/2014 1:52:56 PM
While both genders are hooked on social media and mobile devices, they prefer to use the technology differently. Here's what organizations need to know.
4/21/2014 1:46:51 PM
Twitter is changing its profile pages to include larger header images and other new features. Many are comparing it to the look of Facebook. Here’s a breakdown.
4/16/2014 1:46:03 PM
The days of telephoning a reporter and cold pitching are pretty much over, but that doesn’t mean the phone isn’t still part of the process. You just have to know when to use it.
4/11/2014 1:47:22 PM
Recent studies show that engagement on Google+ brand posts is high, despite the social network’s reputation as a ‘ghost town.’
4/11/2014 1:45:30 PM
While each audience is different, you can use this infographic as a general guide.
4/10/2014 1:45:37 PM
As Facebook rolls out its newest version of Timeline to businesses, it wouldn’t hurt to make these changes to your page.
4/8/2014 1:49:00 PM
The fast-food chain served up a marketing success by giving out cellphones to online influencers and sending them on social media challenges. One lucky phone holder recounts his tale.
4/7/2014 1:47:49 PM
IBM’s manager of ecosystem development and social business explains that ‘social business’ it isn’t the same thing as social media—and how it and PR can go hand in hand.
4/4/2014 1:51:27 PM
Seems Kevin Spacey might have a minor publicity problem on his hands, while Oberto is casing the applicant pool for its missing link. That, and more, in this week’s roundup.
4/3/2014 1:51:44 PM
Making your blog successful isn’t just about stuffing it with new content, and if you are adding new content, it needn’t always have your byline.
4/1/2014 1:50:14 PM