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Twitter is changing its profile pages to include larger header images and other new features. Many are comparing it to the look of Facebook. Here’s a breakdown.
4/16/2014 1:46:03 PM
The days of telephoning a reporter and cold pitching are pretty much over, but that doesn’t mean the phone isn’t still part of the process. You just have to know when to use it.
4/11/2014 1:47:22 PM
Recent studies show that engagement on Google+ brand posts is high, despite the social network’s reputation as a ‘ghost town.’
4/11/2014 1:45:30 PM
While each audience is different, you can use this infographic as a general guide.
4/10/2014 1:45:37 PM
As Facebook rolls out its newest version of Timeline to businesses, it wouldn’t hurt to make these changes to your page.
4/8/2014 1:49:00 PM
The fast-food chain served up a marketing success by giving out cellphones to online influencers and sending them on social media challenges. One lucky phone holder recounts his tale.
4/7/2014 1:47:49 PM
IBM’s manager of ecosystem development and social business explains that ‘social business’ it isn’t the same thing as social media—and how it and PR can go hand in hand.
4/4/2014 1:51:27 PM
Seems Kevin Spacey might have a minor publicity problem on his hands, while Oberto is casing the applicant pool for its missing link. That, and more, in this week’s roundup.
4/3/2014 1:51:44 PM
Making your blog successful isn’t just about stuffing it with new content, and if you are adding new content, it needn’t always have your byline.
4/1/2014 1:50:14 PM
New York’s W Hotels are offering couples a ‘social media wedding concierge’ to create a special wedding hashtag, take photos, make videos, and more.
3/28/2014 1:48:28 PM
Jazz musicians are notorious for caring more about the music than the audience. People who run social media accounts can fall into a similar trap.
3/24/2014 1:51:51 PM
The search giant may have announced that it’s not going to be investing any further in social software platform Wildfire, but that doesn’t mean all is lost.
3/24/2014 1:47:41 PM
The cartoon about Lion-O and his team of refugees aired well before Facebook’s time, but what it says about teamwork still holds up.
3/17/2014 1:52:34 PM
The integrated media team at MD Anderson Cancer Center defines its audience and finds its voice.
3/14/2014 1:51:12 PM
It isn’t a basic knowledge of how to build a Facebook page or proclaiming oneself to be a guru. You have to know how to build a campaign from the ground up.
3/12/2014 1:51:14 PM