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It isn’t a basic knowledge of how to build a Facebook page or proclaiming oneself to be a guru. You have to know how to build a campaign from the ground up.
3/12/2014 1:51:14 PM
The statistics don’t lie. Women are more present on most social sites than men are, and they’re more likely to interact with brands.
3/11/2014 1:51:58 PM
It wasn’t that long ago that disposable cameras and the phone book were necessary resources for life. Now, we’ve got Instagram and Yelp—and they fit in our pockets.
3/10/2014 1:51:08 PM
A creative coalition is urging techies and professionals to detach from their devices from sundown to sundown, starting Friday night for a National Day of Unplugging.
3/10/2014 1:47:49 PM
Nostalgia is fun, but it's also a great way to engage an audience visually and show the strides your brand has made. Here are some examples of how to do it.
3/7/2014 2:49:13 PM
If you’re looking for a way to see how well-optimized for search engines your website is, these free tools could be just the thing you need.
2/28/2014 2:49:37 PM
Something as simple as a share or a comment can help get your client’s message in front of more people.
2/28/2014 2:45:32 PM
Brands that people aren’t immediately excited to talk about—if they sell say, insurance or tampons—have figured out ways to make social media work.
2/25/2014 2:51:57 PM
Does your profile list ways for people to contact you outside of LinkedIn? Do you feature examples of your work? If not, your profile isn't as effective as it could be.
2/24/2014 2:47:40 PM
They’re potato pieces shaped like social media symbols, including hashtag symbols, emoticons, hearts, and @ symbols.
2/20/2014 2:51:28 PM
The author famous for her characters who make life-changing social blunders can teach social media users thing or two.
2/19/2014 2:52:32 PM
To encourage people to take home dogs, Dallas Pets Alive! is taking selfies from Instagram and putting in images of dogs that are up for adoption.
2/17/2014 2:49:12 PM
Every organization tries to accumulate brand advocates online, but what about all those lukewarm followers? They can bring you a lot of business if you approach them the right way.
2/17/2014 2:46:24 PM
Track mentions, see detailed analytics and learn more about your followers with these helpful tools.
2/14/2014 2:51:44 PM
The site remains popular, yet is still a mystery to a number of brands' social media managers. Here are a few tips to help the confused.
2/10/2014 2:49:40 PM