Results for Articles:
PR professionals are going visual to tell their brands’ stories, and with over a third of U.S. women using Pinterest, the social platform is a huge draw for campaigns.
7/31/2014 4:00:09 PM
So-called 'random acts of kindness' can lead to heartwarming stories, but generally, planning things out leads to better results.
7/31/2014 1:53:01 PM
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
A whole lot of business websites just don't cut it, according to research. If yours is falling into any of these traps, it may require some reworking.
7/24/2014 1:59:00 PM
A little research can help a whole lot when it comes to making hashtags work for your brand.
7/22/2014 1:52:44 PM
The social media giant unveiled the new test feature, ‘limited to a few small and medium sized businesses,’ in a Thursday blog post.
7/21/2014 1:51:57 PM
This infographic from TollFreeForwarding.com shows the ins-and-outs of building a profile on each major social media site.
7/15/2014 1:52:56 PM
Though a recent Gallup Poll might discourage social media and marketing pros, those stark numbers might not convey the big picture.
7/14/2014 1:49:57 PM
The boilerplate line in the Twitter profiles of numerous prominent professionals is ‘retweets do not equal endorsements.’ A memo from NPR says that’s just not possible.
7/11/2014 1:52:20 PM
According to one specialist, trying to cram all your social media management into about half an hour a day simply won't get the job done.
7/10/2014 1:51:40 PM
An algorithm called The Upshot predicts which tweets will fare best. Take a quiz to see how you measure up.
7/10/2014 1:47:21 PM
Publishing a serious crisis response next to promotional materials, especially if they’re intended to be humorous, can send a mixed message that can hurt your brand.
7/3/2014 1:53:55 PM
On Twitter and some other platforms, the # affords social media managers ample opportunities to promote a brand—done properly. If you commit certain missteps, you'll do more harm than good.
6/30/2014 1:49:48 PM
It has become a lot easier to spot follower counts that are artificially inflated with bots. Avoid the embarrassment.
6/27/2014 1:52:59 PM
ING surveyed about 400 reporters and found that they believe social media is a fact of life, but are iffy about it, and don’t have the highest standards of accuracy on such sites.
6/25/2014 1:52:01 PM