Results for Articles:
Camille Cosby has released a statement of support of her husband, Bill, months after sexual assault allegations resurfaced. Will it mitigate damage to the comedian's reputation?
12/19/2014 2:52:19 PM
If you want to guarantee that a reporter will never call you back and put you on his or her email "block" list, do these things.
12/17/2014 2:52:38 PM
They don't have experience with clients and they haven't taken any media relations classes, but how 2-year-olds communicate can help professionals remember to be clear in their messages.
12/15/2014 2:49:26 PM
The philosophy behind yoga advocates for clear thinking and focused energy. Those things can help greatly with stressful PR work.
12/12/2014 2:52:53 PM
With a few states legalizing marijuana for recreational use, and others allowing more medical uses, it may be time for PR pros to prepare their pot plans.
12/9/2014 2:52:06 PM
Developing a mastery of the triple word score can also help make your PR efforts shine.
12/8/2014 2:49:11 PM
Believe it or not, PR pros can take a page from The Brothers Grimm's stories and other classic texts about fantastical lands and creatures.
12/4/2014 2:52:02 PM
As the saying goes, the road to hell is paved with good intentions. PR pros engage in these questionable tactics with the best ends in mind.
12/3/2014 2:52:57 PM
The holiday season is a great time for catching up on projects pushed to the back burner and planning for the year to come. It's not the best time for making announcements.
12/2/2014 2:49:44 PM
PR is a stressful, time-consuming, crisis-filled, sometimes thankless job. Here's why professionals should give thanks for those often-difficult aspects of the work they do.
11/26/2014 2:53:25 PM
PR pros can access reams of tips about writing and pitching successfully, but they can also learn quite a bit from considering what not to do.
11/25/2014 2:52:36 PM
An Uber executive's remarks became big news though they weren't intended for publication. It's always important to set ground rules with reporters.
11/20/2014 2:52:03 PM
Relevance and timeliness are two of the most important factors for reporters. Here are a few ways to make your pitch have some urgency.
11/18/2014 2:52:57 PM
Do the stories you're telling on behalf of your brand show your real passion? Do they have a protagonist and antagonist? They should.
11/13/2014 2:52:40 PM
Sometimes clients go into relationships with agencies unaware that they have responsibilities, too. Those that do have that understanding fare much better.
11/11/2014 2:52:02 PM