Results for Articles:
People sometimes consider public relations to be a sordid profession because of practices such as astroturfing. Here are some ways to fight that perception.
4/15/2014 4:00:38 PM
More and more, public relations professionals are serving in roles similar to those of journalists, with more content reaching the public directly. Transparency is increasingly important.
4/15/2014 1:53:44 PM
As summer internship season edges nearer, Mickey Nall, Ogilvy Atlanta’s managing director, offers some invaluable advice on résumés, interviews, and attitude.
4/15/2014 1:45:27 PM
When you’re not really experiencing something firsthand, and sometimes even when you are, it’s easy to develop perceptions that don’t reflect reality.
4/11/2014 1:53:34 PM
The days of telephoning a reporter and cold pitching are pretty much over, but that doesn’t mean the phone isn’t still part of the process. You just have to know when to use it.
4/11/2014 1:47:22 PM
Reporters get things wrong sometimes. If you learn that some incorrect information is about to come out, you have a few options.
4/8/2014 1:51:32 PM
These utterances instantly raise red flags for agency veterans. Many involve a common thread: If you meet with a PR firm, make sure a PR firm is what you’re looking for.
4/4/2014 1:52:48 PM
For a brand’s team to succeed in brand journalism, it has to break the SEO mindset, hire great people, and know its limits, among other things.
4/1/2014 1:52:14 PM
In a world where the summer movie season is about to kick into full gear, PR pros can take a page out of Hollywood’s promotional playbook.
3/31/2014 1:51:59 PM
For most clients, projecting the best possible public image is goal No. 1. For a PR pro to make that happen, there’s got to be a bit of push and pull.
3/28/2014 1:52:56 PM
Reporters often don’t hesitate to send a pitch to the circular file if it isn’t timely, isn’t relevant for their audience, or is otherwise inconvenient for them. So make it convenient.
3/26/2014 1:45:45 PM
There’s a lot more to PR than nailing a pitch or scoring prime coverage.
3/20/2014 1:52:23 PM
Not only are reporters pulling information directly from press releases more often, but with content marketing on the rise, PR pros must be diligent about accuracy to sustain credibility.
3/18/2014 1:52:53 PM
Worried that a client may just be going through the motions during the proposal process? Get a better handle on the situation by watching out for these warning signs.
3/13/2014 1:52:56 PM
Whether you’re trying to impress a prospective client, networking to find a job, or meeting new co-workers, you don’t want to be caught forgetting someone’s name.
3/13/2014 1:45:27 PM