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12/13/2013 5:00:43 AM
This year has a few short weeks left, but there are still opportunities to affirm what you and your clients have accomplished—and set the stage for an outstanding new year.
12/12/2013 5:00:05 PM
The nomenclature of a newsroom shouldn't be a mystery. Mastering a few key terms will help you communicate with journalists, while bolstering your credibility among members of the Fourth Estate.
12/12/2013 2:55:31 PM
Whether it’s complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
12/12/2013 2:52:00 PM
Are TV stations ignoring your pitches? Producers are swamped. Get to the point. Call at the right time. And pitch with video.
12/12/2013 2:51:20 PM
An Ivy League education might be prestigious, but it can also be pricy. Apply to join Dartmouth’s communications team rather than its student body, however, and the school might end up paying you. That, and more, in this week’s roundup.
12/12/2013 2:48:27 PM
The Wire examines a trend following the rocky launch of healthcare.gov: PR firms offering advice no one needed, but may read anyway.
12/11/2013 2:52:59 PM
Journalism is on the way out, the article states, while PR is ever expanding as social media grows.
12/11/2013 2:51:48 PM
Prove your worth to your boss with the help of this February measurement conference.
12/11/2013 2:50:15 PM
Clients can go into relationships with PR pros harboring pie-in-the sky ideas about instantaneous, national exposure. You have to bring them back down to Earth.
12/11/2013 2:49:06 PM
There are a lot of factors to consider when you’re thinking of making someone the face of your organization. Plan ahead.
12/11/2013 2:46:38 PM
Great art connects with people instantaneously, on a gut level. Great pitches do the same thing.
12/11/2013 2:45:56 PM
Some journalists might not like it very much and it can occasionally lead to problems, but it’s a revenue source that can’t be denied. Readers like it, too.
12/10/2013 2:48:30 PM
They may have started it, but you should just walk away instead of dropping one of these zingers.
12/10/2013 2:47:00 PM
Public Policy Polling offers the results of its survey of employees about the annual (for many) gathering, which can be full of good cheer or rife with questionable behavior.
12/9/2013 2:55:23 PM