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Communication pros can embrace their inner literary nerds along with their PR and marketing skills with this week's job listings.
10/22/2014 9:00:27 PM
News stories often fit particular molds. Here are a few of the templates to look for.
10/22/2014 4:00:03 PM
Though the brand released a statement that the toys were clearly marked for those 15 and older, they were removed from its website after an online petition.
10/22/2014 1:58:22 PM
Cause-related marketing can be a win for both the brand and the benefitting cause. Pros can learn to pick the ultimate strategy with these considerations.
10/22/2014 1:57:44 PM
The ‘global media intelligence’ brand joins the ever-expanding PR software firm, which also merged with Vocus this year.
10/22/2014 1:56:50 PM
Yes, the bad guy triumphs in Halloween horror films. He's thought of everything, knows how to do evil in 50 ways. But don't set up your clients to fail by promising reporters they're experts in everything.
10/22/2014 1:54:13 PM
Here's how to cut through the preamble and quickly get to what reporters really want to hear.
10/22/2014 1:51:50 PM
Get practical training for internal communications, writing, PR, and media relations all in one place this November.
10/22/2014 1:50:43 PM
Questionnaires can bring rich data to PR and marketing pros, but only if they're well-written and to the point.
10/22/2014 1:48:29 PM
Poynter invited readers to share some of the worst pitches they've ever gotten. What's yours?
10/22/2014 1:47:10 PM
The Vermont brand's representatives stood by its product flavor 'Hazed and Confused,' despite recent complaints it supported unsafe college rituals.
10/21/2014 1:53:19 PM
The strength of public relations lies in the strategy behind messaging, graphics, and placements. Pros can be on top of their game with these tips.
10/21/2014 1:52:29 PM
The coffee chain recently announced its new dress code, prompted by employees petitioning for a change. Will other brands follow suit?
10/21/2014 1:49:06 PM
Do you include all four of these elements in your press releases? You should.
10/21/2014 1:48:55 PM
This YouTube channel is a humorous take on buzzwords and other terms thrown around by advertising and marketing pros.
10/21/2014 1:47:16 PM