Results for Articles:
When you’ve got a one-person shop, spending the immense amount of time a proposal takes without any guarantee of paying work is simply a waste.
3/7/2014 2:48:05 PM
Google Analytics is a great catch-all tool for measuring just how effective your campaigns are, but don’t let yourself get caught up in ‘data porn.’
3/5/2014 2:48:19 PM
An organization’s PR team and search engine optimization pros must work together to ensure that content—not just press releases—will get the best search rankings.
3/4/2014 2:47:48 PM
Building a campaign around a high-voltage issue or a cause requires care and understanding. Be aware of the context of what you’re saying.
2/28/2014 2:51:47 PM
Knowing where to search is a good starting point, but if you don’t know how to filter those results, they’re going to become overwhelming very quickly.
2/6/2014 2:49:55 PM
You can learn a lot about a client by knowing what people who face similar problems have to deal with daily.
2/4/2014 2:46:23 PM
Is the job stressful? Undoubtedly. But if you come at it from the right perspective, the rewards make it more than worth the trouble.
1/28/2014 2:51:41 PM
Firms often see RFPs as fishing expeditions for ideas, ways to needle a client’s current agency, or outright insults. They don’t often put a lot of work into them. Get to know the prospective agency instead.
1/27/2014 2:49:03 PM
Nonetheless, people around the world want more regulation, according to the 2014 Edelman Trust Barometer. It’s time for CEOs to step up and engage, says Richard Edelman.
1/23/2014 2:47:21 PM
Dear journalists, please answer our emails and phone calls.
1/22/2014 2:47:19 PM
PR clients are increasingly looking for more nimble, cheaper, and more flexible partners to work with than large agencies. They’re finding those things in independent contractors.
1/21/2014 2:45:44 PM
Many stories that communicators and PR pros tell aren’t compelling because they try to hide the tension, but there’s still a way to pull it off.
1/17/2014 2:49:41 PM
It isn’t just about the quantitative measures. It’s about how strong your media placements are, and whether what’s said is positive or negative.
1/10/2014 2:48:52 PM
A Shift Communications analysis found ‘new’ isn’t particularly new when it comes to press release language, and words such as ‘important’ and ‘innovative’ tend to defeat their purpose.
1/9/2014 2:49:40 PM
Journalists aren't the only people with clout these days. PR pros should consider how online influencers, bloggers and others can help promote campaigns.
1/6/2014 2:47:56 PM