Results for Articles:
Selecting a communications team is daunting task for many business owners. These inquiries can help with deciding if an agency is the right fit.
11/21/2014 2:51:40 PM
There are some moments in public relations that call for liquid courage, calming, or motivation. See if you can relate.
11/19/2014 2:51:19 PM
Don't let the money spent on branding and media relations go to waste with an angry response to a negative Yelp comment. Pros can use these tips to calm angry consumers and repair a company's reputation.
11/12/2014 2:52:50 PM
Is an upcoming client event worrying you and keeping you up at night? Here are some good ways to avoid a disaster.
11/11/2014 2:48:15 PM
Why did a business rival's press release get media coverage when yours didn't? It's worth researching to find out.
11/6/2014 2:52:03 PM
Digital media serves to enhance communication efforts, but only if pros focus on building relationships and avoid manipulation.
11/5/2014 2:48:49 PM
A rejected pitch is an opportunity to figure out what you can be doing to better nab the attention of reporters.
10/31/2014 1:48:52 PM
Asking interested consumers for product ideas and other feedback is becoming a popular strategy for PR and marketing pros, but it's not for everyone. Just ask Mr. Splashy Pants.
10/30/2014 1:51:22 PM
If your branding efforts seem to be taking you nowhere fast, implementing these ideas will help you hit the accelerator.
10/29/2014 1:51:34 PM
The newspapers that are doing well are getting there with reinvigorated newsrooms and meaningful messages. Content marketers can learn from that.
10/27/2014 1:48:46 PM
Cause-related marketing can be a win for both the brand and the benefitting cause. Pros can learn to pick the ultimate strategy with these considerations.
10/23/2014 1:48:44 PM
Questionnaires can bring rich data to PR and marketing pros, but only if they're well-written and to the point.
10/22/2014 1:48:29 PM
Do you include all four of these elements in your press releases? You should.
10/21/2014 1:48:55 PM
Not only can targeting blogs with these tips greatly enhance pros' coverage efforts, it can also earn valuable network contacts.
10/20/2014 1:47:04 PM
PR pros may feel like they're competing against content marketers; in reality, the goals and methods are much the same.
10/15/2014 1:47:51 PM