Results for Articles:
Asking interested consumers for product ideas and other feedback is becoming a popular strategy for PR and marketing pros, but it's not for everyone. Just ask Mr. Splashy Pants.
10/29/2014 1:59:22 PM
If your branding efforts seem to be taking you nowhere fast, implementing these ideas will help you hit the accelerator.
10/29/2014 1:51:34 PM
The newspapers that are doing well are getting there with reinvigorated newsrooms and meaningful messages. Content marketers can learn from that.
10/27/2014 1:48:46 PM
Cause-related marketing can be a win for both the brand and the benefitting cause. Pros can learn to pick the ultimate strategy with these considerations.
10/23/2014 1:48:44 PM
Questionnaires can bring rich data to PR and marketing pros, but only if they're well-written and to the point.
10/22/2014 1:48:29 PM
Do you include all four of these elements in your press releases? You should.
10/21/2014 1:48:55 PM
Not only can targeting blogs with these tips greatly enhance pros' coverage efforts, it can also earn valuable network contacts.
10/20/2014 1:47:04 PM
PR pros may feel like they're competing against content marketers; in reality, the goals and methods are much the same.
10/15/2014 1:47:51 PM
If you don’t possess these traits, don’t expect to have a long-lasting PR career.
10/14/2014 1:45:42 PM
Often it isn't your pitch that maddens a reporter, it's the follow-up that triggers a red, angry face and yelled expletives. Here are tips on the art of the gentle reminder.
10/10/2014 1:47:09 PM
Though the NYC event may seem entirely focused on tech and marketing, there are many takeaways for PR pros as well.
10/9/2014 1:51:31 PM
A month before Halloween, the agency post has come up with a graphic that shows the monsters agencies can become if they acquiesce to every client demand.
10/2/2014 1:47:47 PM
Are you inquisitive, adaptable and a big-picture thinker? If so, you may have what it takes to lead a PR team.
9/30/2014 1:45:32 PM
Beyoncé famously put out an album with no promotion or publicity leading up to it. Some of her other clever PR moves can be instructive.
9/26/2014 1:47:59 PM
Drink makers including Coke, Pepsi and Dr Pepper vowed to cut Americans’ calorie consumption from sugary drinks by 20 percent by 2025.
9/25/2014 1:48:50 PM