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You might want to skip ahead in time to a point where your new agency is established, but if you did, you’d miss out on some major learning experiences.
4/17/2014 1:49:15 PM
There’s a fine line between ‘relationship building’ and toadying. When your interactions verge into just telling clients what they want to hear, it’s time to reconsider.
4/11/2014 1:52:25 PM
PR pros still have a reputation for sending mass emails to journalists who simply don’t want them. Here are some ways to help break down that stereotype.
4/9/2014 1:48:01 PM
With most communication expressed nonverbally, these insights should help you make a little more sense out of someone’s puzzling gestures, handshake, or posture.
4/8/2014 1:48:14 PM
New technology allows PR pros to run some things on autopilot while making it easier to tackle the kinds of personal and creative work that bots can't replicate.
4/4/2014 1:48:44 PM
For a brand’s team to succeed in brand journalism, it has to break the SEO mindset, hire great people, and know its limits, among other things.
4/1/2014 1:52:14 PM
These tools can save you time and energy while making it easier to connect with journalists, customers, copywriters, and colleagues.
3/24/2014 1:50:59 PM
Examining how public relations has changed over the years, as well as how the profession has been portrayed, can provide keen insights about where it’s going.
3/18/2014 1:51:32 PM
Measurement doesn’t have to be expensive or difficult, if you just know the right tools to use and what to look for.
3/14/2014 1:49:39 PM
Don’t get lured into the trap of trying to make every piece of content you produce go viral. Instead, be consistent, have a publishing philosophy, and build an audience instead.
3/11/2014 1:54:45 PM
When you’ve got a one-person shop, spending the immense amount of time a proposal takes without any guarantee of paying work is simply a waste.
3/7/2014 2:48:05 PM
Google Analytics is a great catch-all tool for measuring just how effective your campaigns are, but don’t let yourself get caught up in ‘data porn.’
3/5/2014 2:48:19 PM
An organization’s PR team and search engine optimization pros must work together to ensure that content—not just press releases—will get the best search rankings.
3/4/2014 2:47:48 PM
Building a campaign around a high-voltage issue or a cause requires care and understanding. Be aware of the context of what you’re saying.
2/28/2014 2:51:47 PM
Knowing where to search is a good starting point, but if you don’t know how to filter those results, they’re going to become overwhelming very quickly.
2/6/2014 2:49:55 PM