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The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?
5/22/2013 4:00:17 PM
Mark these distinctions to keep them straight, and remember the handy acronym POETS.
5/22/2013 1:51:10 PM
These common characters will arrive at your office and initiate the behaviors that (they think) work for them. On the plus side, the author also describes the winning applicant.
5/17/2013 1:57:08 PM
If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential ‘clients.’
5/17/2013 1:49:30 PM
Nervous about going in front of the camera? This video guide from Entrepreneur provides useful dos and don’ts to remember the next time you’re on the end of a reporter’s microphone.
5/16/2013 1:49:26 PM
Follow this protocol to help your content-marketing efforts find the right eyeballs—and vice versa.
5/15/2013 1:49:59 PM
A lot of effort goes into your attempt to land a client. Success depends largely on whether that effort is thoughtful or misguided. Here are some common mistakes to avoid.
5/10/2013 1:48:21 PM
In the rush to compete for new business, take time to ask yourself: Is this new client the perfect fit for your firm?
5/6/2013 1:47:24 PM
From prospect lists to an array of pitches, the disciplines have significant overlap.
5/3/2013 1:54:27 PM
Startups and clients pay attention: These tips will enrich your experience with a PR agency.
4/26/2013 1:48:45 PM
Telecommuters watch TV, end the day early, and surf the Web all day, right? Wrong. This telecommuter sets the record straight.
4/24/2013 1:50:50 PM
Workplace harmony is important to any company's—or individual's—success. Here's how to stay on the good side of your co-workers.
4/23/2013 1:48:09 PM
Rattling cages is the latest method for effective corporate communications, according to several of the Eurocomm conference speakers.
4/16/2013 1:57:39 PM
Establishing yourself as a PR professional takes work. This advice might make it easier.
4/12/2013 1:57:51 PM
Six advancements you need to prepare for.
4/11/2013 1:59:49 PM