Results for Articles:
A while back, Harvard researcher Kimberly D. Elsbach observed hundreds of pitches and wrote about what made the best ones really work. Here's what she found.
9/16/2014 4:00:06 PM
As the old saying goes, you get what you pay for.
9/16/2014 1:59:45 PM
The ending of a press release, like any good story, is the most powerful part. Are you closing strong?
9/12/2014 1:49:24 PM
Inkhouse PR is attempting to do away with, or at least severely cut back, on 'the nasty nibbler' that is email outside business hours.
9/10/2014 1:51:56 PM
If executives in your organization insist on pumping out press releases to fill a quota, they're doing more harm than good.
9/9/2014 1:51:58 PM
A client's conspicuous absence in a story is something that happens to the best of us. Learning how to cope will help you move forward.
9/5/2014 1:53:50 PM
Clients will appreciate it when you keep it short, avoid cluttering up their inboxes, and keep away from the "reply all" button.
9/4/2014 1:46:00 PM
Though they lived many, many decades ago, the United States' chief executives knew their stuff about relationships and public perception.
9/3/2014 1:53:51 PM
If you're only sending your releases to reporters, or only posting them to your website, you could be doing so much more. They're versatile.
8/29/2014 1:46:18 PM
For PR professionals and their clients, no news is decidedly not good news.
8/29/2014 1:45:02 PM
PR professionals and SEO specialists have a lot in common, and the two fields are growing even closer together. Both groups can learn something from one another.
8/28/2014 1:45:23 PM
Looking for some guidance to help your next email blast to reporters get some needed attention? These blogs, communities, and guides can help.
8/27/2014 1:47:12 PM
Organizations have every right to manage their own public relations, but if they do, they aren't availing themselves to these techniques PR pros learn over their careers.
8/22/2014 1:45:27 PM
Doing your job duties, even if you do them exceptionally well, may not be enough to make you a true star in your workplace. Try these activities to raise your profile even further.
8/20/2014 1:56:55 PM
Is a blogger with whom you work saying things he or she shouldn't about your organization? Try these methods of calming the situation.
8/20/2014 1:45:06 PM