Results for Articles:
The 17-question quiz includes asking takers to identify the homes of TV networks, knowing your stuff about ‘House of Cards,’ and lots of social media.
3/10/2014 1:49:54 PM
PR pros often make public speaking mistakes that would make them cringe if they saw their clients committing them. Don’t let that happen to you.
3/4/2014 2:52:35 PM
A survey of creative professionals in the South Pacific found that a downward trend in 2013 should turn around.
3/3/2014 2:46:48 PM
Not only will you gain expertise, you’ll also meet people who can help you along your way, well after the thesis is complete.
2/26/2014 2:51:02 PM
Whether you’re playing the field for a potential soul mate or for the perfect client, much of the same wisdom applies.
2/24/2014 2:52:48 PM
The tactics some marketers use to connect with people in their 20s and 30s sometimes end up being downright insulting. They’re adults; talk to them that way.
2/21/2014 2:52:30 PM
Jumping into a publicity push might seem the fastest way to accomplish your organization’s goals, but taking key precautions can extend the life and increase the impact of your campaign.
2/20/2014 2:52:52 PM
Give reporters something no one else has and that’s relevant to them. Then let them do their jobs.
2/18/2014 2:52:51 PM
With so many contributing in so many ways—and each having a unique story to tell—the contractors' PR reps outnumbered the entire NASA staff. Here are the lessons.
2/18/2014 2:51:09 PM
Don’t send them Mylar balloons or teddy bears. Give reporters what they really want: timely, useful information that can help them do their jobs. Just don’t be a pest about it.
2/17/2014 2:47:38 PM
Research from Vocus found that more than 90 percent of reporters would rather get a pitch via email than via social media, or even over the phone
2/7/2014 2:49:18 PM
There are definitely pros and cons to being an independent PR practitioner, but it’s hard to deny the flexibility it offers.
2/6/2014 2:51:42 PM
Is the job stressful? Undoubtedly. But if you come at it from the right perspective, the rewards make it more than worth the trouble.
1/28/2014 2:51:41 PM
Listen up, PR pros. Here's how Stephen Covey's tips can help you become even better at what you do.
1/28/2014 2:49:53 PM
Firms often see RFPs as fishing expeditions for ideas, ways to needle a client’s current agency, or outright insults. They don’t often put a lot of work into them. Get to know the prospective agency instead.
1/27/2014 2:49:03 PM