Results for Articles:
PR deserves a spot at the table alongside advertising and marketing, but it'll take some work to get there.
3/26/2015 1:59:22 PM
The survey of North American journalists reveals that many turn to online profiles and media coverage to form impressions prior to sitting down with executives.
3/26/2015 1:51:07 PM
Including elements such as photos and videos in your releases can increase the chances a publication will pick up your story. Here's how to boost your chances.
3/20/2015 1:52:34 PM
Press releases can once again top results in Google News, but it's a gift PR practitioners should use wisely, lest Google take away the privilege.
3/19/2015 1:51:04 PM
Some comms pros say you don't necessarily have to love the product or service you're promoting, especially if you're a consultant.
3/18/2015 1:51:35 PM
It can be effective, but the long-term fallout may be damaging. Here are some alternative approaches.
3/13/2015 1:52:28 PM
Tips for how to land a big interview abound, but what should one do when the interview is impending? These training tips should help.
3/12/2015 1:52:30 PM
The online world can be a trove of experts and contacts in the communications industry. Here’s how you can take advantage of it.
3/11/2015 1:51:17 PM
A PR Week study found that wage inequality has grown substantially over the past year. Here's one prominent woman in PR's take on the figures.
3/10/2015 1:52:32 PM
Public relations pros can fall prey to many mistakes, but avoiding these common transgressions can help both individuals and brands.
3/6/2015 2:52:54 PM
The pool of publications to which marketers and PR practitioners can go is shrinking. It's time to adapt.
3/6/2015 2:51:56 PM
There are many, many ways to annoy reporters, but if you respect their time constraints and treat them well, you may just make them happy you're around.
3/5/2015 2:52:03 PM
PR pros can use a new, not-safe-for-work font to see just how many buzzwords are in their writing. What if there were similar devices to head off common embarrassments?
3/5/2015 2:51:20 PM
These digital services and apps can help public relations pros better fuel their branding efforts.
3/4/2015 2:51:02 PM
Does taking a day off to recuperate from illness make you terribly anxious? Try these tips to avoid that feeling.
3/3/2015 2:52:02 PM