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Why we love some brand logos (and love to hate others)

By Alan Pearcy | Posted: March 6, 2013


Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.


Romantic comedies: Thanks to the likes of Nora Ephron, your entertaining, yet implausibly cliché plotlines have ruined all hope of me finding love in real life.

Cats: Your annoyance is saved by an inexplicable ability to deliver infinite LOLz.

Alcohol: While your hangover fades, the memory of an epic night lasts forever.

Money: Mo money, mo problemsamirite, Biggie?!

Anne Hathaway: What happened to our lovable princess of Genovia?

Love/hate relationships are plentiful these days. The same could be said of logo redesigns, with which marketers maintain one of their most polarizing rapports. From Comedy Central to JC Penney, more companies than ever are rankling customers with new branding insignia. But what makes those consumers fancy some logos while loathing others? Time explains.
RELATED: 5 safeguards for avoiding a brand logo debacle
Livestrong can only hope that people love its updated logo. Ragan.com reports that the foundation adjusted its former design in an attempt to move beyond its founder Lance Armstrong.
RELATED: Armstrong tells staff: I’m trying to restore Livestrong’s reputation
Of course, brand logos are just one aspect of advertising for people to love (or hate). Another aspect is the commercial break, which is something that Cherkashin meat factory suggests we give thanks. According to Ads of the World, how else would we satisfy those mid-show, snacking hungers?


RELATED: The PR industry today looks an awful lot like advertising
Meanwhile, the rest of us can be thankful for the return of the ad industry’s favorite period drama, “Mad Men,” which debuts its sixth season on AMC with a two-hour premiere Apr. 7. Vulture breaks down the official promo teasing fans:



Then again, not everyone is excited to see the show return. According to The Hollywood Reporter, 79-year-old ex-model Gita Hall is suing after learning that “Mad Men” has been using her image—taken in the early 1960s for a Revlon cosmetic ad—in its famous opening sequence without proper consent.

The public image of Mother Teresa, on the other hand, is in danger. Reports MSN, newly published research claims that the Vatican served as a sort of publicist for the late nun, focusing on her kind deeds toward the poor rather than the often unsanitary and inadequate conditions provided by the missions she opened.
RELATED: Likable LeBron: How King James rehabbed his image
Inadequate might describe how men have felt recently as headline after headline touted news of Yahoo’s work-from-home ban. In The Daily Beast, Ellen Galinsky points out that media reports concentrated on the new rule’s impact on moms, but failed to address how the ban affects dads. After all, men have more access to telecommuting than women, 19 percent vs. 16 percent, according to the Families and Work Institute.

Dads were also irked by a recent tweet from PlaySkool, which gave little if any thought to the changing dynamics of the American family, says The Rock Father blog. Now, the toymaker is left to juggle a hot Mr. Potato Head after the tweet:

Don’t worry, gentlemen. The publishing industry still values your contribution. Research from a three-year comparison study found that male reviewers and writers at major literary publications far outnumber their female counterparts. (via GalleyCat)

Grammar is presumably of the utmost importance to literary types every day, but on Monday it took center stage for all Americans as the nation celebrated Grammar Day. While PR Daily picked out a few apparel pieces for the language lover in your life, Complex celebrated by highlighting 15 hilarious Facebook grammar fails.

Spelling is equally important. Just ask your Starbucks barista—or the people they serve. In fact, Advertising Age is asking its readers to share examples of ways in which the coffee chain misspelled their name. It’s part of media columnist Simon Dumenco’s effort to deconstruct society’s obsession with the brand.

Writing often goes hand-in-hand with reading, but what about rereading. The Atlantic Wire makes a case for revisiting those quintessential high school classics from English class that—if you’re like me—you probably didn’t read the first time.

Oreo is revisiting something else—its cookie separator. Last week, physicist David Neevel created a device that eliminates the creamy filing from the cookie. Geekosystem reports that the latest device, designed by scientists Barry Kudrowitz and Bill Fienup, aims to collect the filling (although its targeting may leave something to be desired):



Even Oprah is giving things another go. Just a year after delivering the commencement speech at Spelman College, Harvard announced that the “Queen of Talk” would be speaking to its 2013 graduating class.

But how will she wear her hair? That seemed to be a focal point of The Huffington Post, which looked back on the talk show host’s most infamous hairstyles through the years. I vote you bring back the Jheri curl, O.

Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.

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