The lords, they may be leaping, but gift prices, those are soaring.
According to the annual PNC Christmas Price Index
from PNC Wealth Management, the combined cost of all the items listed in the “The Twelve Days of Christmas” has jumped by more than six percent for the second straight year.
While the price tag for the 364 presents listed in the holiday classic rose 6.1 percent in 2012
, this year, those prices have gone up again, by an even wider margin. They’re up by 6.9 percent. That’s brings the 2013 total to a whopping $114,651.
, much of the blame for the staggering amount falls on the price of the nine ladies dancing, whose performance rate shot up to the tune of 20 percent, to $7,553.
Must be all the extra twerking.
The Associated Press
further breaks down the prices by verse:
• Partridge, $15; last year: same
• Pear tree, $184; last year: $189.99 ($5.99 cheaper)
• Two turtle doves, $125; last year: same
• Three French hens, $165; last year: same
• Four calling birds (canaries), $600; last year: $520 ($80 more expensive)
• Five gold rings, $750; last year: same
• Six geese a-laying, $210; last year: same
• Seven swans a-swimming, $7,000; last year: same
• Eight maids a-milking, $58; last year: same
• Nine ladies dancing (per performance), $7,553; last year: $6,294 ($1,259 more expensive)
• 10 lords a-leaping (per performance), $5,243; last year: $4,767 ($476 more expensive)
• 11 pipers piping (per performance), $2,635; last year: $2,562 ($73 more expensive)
• 12 drummers drumming (per performance), $2,855; last year: $2,776 ($79 more expensive)
Looking at the figure, I suppose I’d be willing to settle for a mere eight ladies dancing this Christmas.
Perhaps these prices are what kept holiday shoppers in check over Black Friday. Despite higher turnouts and earlier store openings
, spending for the annual shopping event was down.
Although retailers that unlocked their doors on Thanksgiving Day drew in a record crowd of 141 million people
, it apparently didn’t correlate with sales over the course of the four-day shopping period. A survey conducted for the National Retail Federation
estimated spending fell 2.9 percent, to $57.4 billion.
The New York Times
reported that data from research firm ShopperTrak, “painted a more optimistic picture of Thanksgiving Day and Black Friday shopping.” Bill Martin, the company’s founder, told the Times
that the “Thursday store openings did well,” however, “a lot of it was at the expense of Black Friday.”
A Festivus for the rest of us, then?