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#TheDailySpin: What if Apple had called the new 4S the iPhone 5?

By Alan Pearcy | Posted: October 5, 2011
Since the whole world’s already doing it, let’s talk iPhone. As noted in another story on PR Daily, the social media world’s reaction to the iPhone 4S announcement was a little … meh. On our Facebook page, we asked people if they thought the reaction would’ve been different had Apple simply called updated model the iPhone 5. Care to share your thoughts?

Speaking of thoughts, we also wonder what it might be like if your favorite brands merely settled for those stock, MS Word-esque fonts found on any old computer, rather than add a designer’s typographical touch to their logos? Don’t wonder any longer.

Forget shingles. Roof-space designers aren’t settling either, and we’re not just talking about green city rooftops. Businesses have now begun installing QR codes on their roofs in hopes of sneaking them into Google Maps.

That’s not the only thing new hitting the neighborhood. In a one-hour primetime special, Sesame Street is introducing Lily, a new Muppet whose family suffers from food insecurity. Walmart is sponsoring the show (naturally), which airs Sunday and features country star Brad Paisley.

They’re not introducing any new faces, but Disney and Pixar are bringing four animated classics back to theaters in 3D following the huge success of “The Lion King” reprise. Look for “Beauty and the Beast” in January 2012, "Finding Nemo" in September 2012, "Monsters, Inc." in January 2013, and the "The Little Mermaid" in September 2013.

New technology is also reintroducing Julia Child to eBook readers and iPad users thanks to a digital market for publishers where “cookbooks have recently begun to show signs of strength.”

Another familiar face, Johnny Depp, found himself in some unfamiliar waters, and no, it wasn’t because he was shooting scenes for a new “Pirates” film. He’s been scrutinized following an interview with Vanity Fair in which the actor likened photo shoots to being raped. Depp has since apologized, issuing this statement.

A familiar brand to pet owners is hoping its latest commercial invokes the spirit of Dr. Doolittle. The Nestle Purina advertisement for Beneful contains high-frequencies noises to appeal directly to dogs. The spot will first air in Austria, but you can watch it here.

Despite its ingenuity, there’s significant doubt the Beneful idea will spur a big campaign, but that’s only because, as Advertising Age reports, the idea of the “campaign” itself might be dying out in the face of social (media) movements.

Before we go, we’d wanted to be sure and wish you a happy birthday. Seeing as how October 5th is commonly held as the most popular birthday in America, we thought it’d be a pretty solid shot in the dark.

(Image via)