Just last week, PR Daily
told you about a controversial billboard in Portland’s Chinatown
Well, here’s another.
There’s a billboard in Los Angeles depicting a U.S. soldier and a Muslim woman with the hashtag #betogether.
It’s for SnoreStop, maker of nasal sprays, oral sprays and pills, according to CBSLA.com
Their products help couples sleep without the annoyance of loud snoring. The crux of the ad is that better sleep helps couples stay together.
“We wanted to find locations that would grab people’s attention. SnoreStop is a product for couples and we want to show couples that you normally don’t see in advertising,” company spokeswoman Melody Davermark told CBS LA.
The U.S. soldier and the Muslim woman in the ad are a real-life couple. Facebook commenters have called the ad “a slap to the face of our military,” and an op-ed in The Guardian
called the billboard “racist and repugnant.”
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The company is apparently planning to put up 20 more billboards in cities across the country.