Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Best job in the world? No-brainer. Hosting the “fourth hour” of NBC’s “Today” with Hoda and Kathie Lee. They’re paid to get plastered each morning. Worst job in the world? It’s debatable, but when it comes to public relations, Ryanair is peculiarly proud to stake its claim. In a press release announcing the departure of its current head of communications, the airline advertises a search to find another “brave soul” to take over the “high profile and incredibly overpaid position.” Applications close Dec. 21.

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Then again, why bother applying? Friday is supposedly the end of the world, after all. BuzzFeed details how Pinterest users are preparing for our impending doom.

RELATED: NASA prematurely launches ‘World Didn’t End’ video

This doesn’t leave us very long to watch what E! Online asserts are the 15 TV episodes to watch before the Mayan apocalypse. I’ve already seen No. 4, but any unflagging “HIMYM” fan would contest it certainly warrants another screening:



Meanwhile, a number of TV programs and movies have cancelled various screenings and Hollywood premieres following the tragic Newtown shootings.

After such unthinkable events, brands must remember that perspective is key. During less turbulent times, brands must also recall the importance of storytelling in their marketing. But how can you be sure to “develop the right story, delivered at the right time, to the right audience, through the right channels?” MarketingProfs offers the four questions that brands must answer.

Social Media Today would also argue the importance that color plays, not as part of a brand’s story, but as a part of its identity. “Design and color scheme assists you in creating an image for your target market and helps you in achieving your goals.”

Although color selection might help website designers present a better representation of their brand online, what are they doing about presenting themselves in person? Inc. provides four rules to nabbing an audience’s attention in a mere 15 seconds.

“Ninjabread cookies,” you said? That nabbed my attention, and with it, so goes my vote for holiday marketer of the year to Big Lots for selling the awe-inspiring kit. I bet making them with your family would really add a kick to the holidays.

Too bad you can’t buy the kit from Big Lots online. You can find it on Amazon, but just know it’ll take approximately 2.7 days to ship. That’s according to the estimated delivery times listed by STELLAservice of the top 25 online retailers. Zappos ranks No. 1 (2.0 days), while ToysRUs.com stands as the worst of the pack (5.5 days).

Speaking of the worst, The Atlantic Wire published its A-to-Z guide to the year’s worst words. The Huffington Post’s associate book editor Zoë Triska will be pleased to learn that her choice of “YOLO” made the cut.

But what made the cut on YouTube in 2012? The viral hub rewinds with a look back:

RELATED: 4 media relations tips from YouTube’s most popular video ever

Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.

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