Nestlé promises no more artificial flavors or colors in products
The company admits that the move is out-and-out marketing.
Nestlé is going natural.
The Swiss food giant will no longer use artificial flavors and coloring in its U.S. candy products.
The change is set to happen by the end of this year, and it comes not from a sense of civic duty or a general feeling from the brand that it should do the right thing. Market research has led the brand to remove Red 40, Yellow 5 and artificial flavor like vanillin from more than 250 products.
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