To borrow a line from New York’s famous piano man, the city wants young girls to know it loves them just the way they are.
And the city has launched a self-esteem campaigned aimed at young girls to show it.
Some are thinking that the $330,000 campaign, which relies heavily on subway and bus advertisements, misses the mark.
The campaign is aimed at improving the self image of girls ages 7-12 who, according to The New York Times
, “are at risk of negative body images that can lead to eating disorders, drinking, acting out sexually, suicide, and bullying.”
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Sounds like a positive departure from Mayor Michael Bloomberg’s previous public health efforts, which include ads warning of the dangers of soda by featuring Type 2 diabetes amputees
PolicyMic writer Angela Morabito weighed in
How creepy that the city government is telling children how they should feel about themselves. A child's self-esteem is not the government's responsibility — a child's well-being is far too important to trust to a bureaucracy. That's why it's a parent's job. Teachers can help. So can older siblings and mentors and babysitters and coaches and so on. Teaching a child basic self-respect is a crucially important job — but it is not a job that the mayor's office can do.
What do you think—is this a positive campaign with a positive message, or a creepy overextension by the mayor’s office?