NPR affiliate scores major PR with risqué marketing campaign

That all changes with a new ad campaign from Chicago’s NPR station, WBEZ—a campaign that sparked media coverage in a number of major outlets, including The New York Times.

The station’s “2032 Membership Drive” campaign essentially encourages its listeners to—ahem—procreate. The idea is that if its listeners make babies, those babies will be NPR listeners in, you guessed it, 2032.

The campaign features the following tag lines:

• Do it. For Chicago.
• We want listeners tomorrow. Go make babies today.
• Hey Interesting People, get a room already. And then put a crib in it.
• To anyone NOT currently running a virtual farm: GoMakeBabies.com
• You’re an interesting person. Pass it on. Like, literally. Through your DNA.