Is anyone on your holiday shopping list particularly disenchanted with Google? If so, Microsoft has the perfect gift: Anti-Google schwag.
How about a coffee mug emblazoned with the tagline, “Keep calm while we steal your data”? Or perhaps any number of T-shirts, hats and sweatshirts that say, “Scroogled”?
They’re all available in the Microsoft Scroogled Store
If Microsoft is hoping the barbs hurt Google, they should think again.
As John Gruber points out on his blog
, “This whole thing makes Microsoft look bad, not Google.”
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has similar issue with it, calling the move “pathetic”:
It also seems half-hearted. The Scroogled products are definitely an official Microsoft offering, but they’re not featured prominently anywhere else on the website. In fact, I couldn’t even find a way to find the Scroogled section without plugging in the URL to access it directly. That, in a way, makes it even more disagreeable–an insult muttered instead of shouted.
Indications are that this campaign doesn’t have company-wide buy-in: