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Is this ‘banned’ Super Bowl spot a super PR stunt?

By Alan Pearcy | Posted: January 31, 2013
Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

While PR Daily has delved into photography tricks, we’ve largely avoided the topic of pornography tricks. Well that buck stops here, thanks to an allegedly “banned” Super Bowl spot from PornHub that may have tricked us all. Knowing full well that CBS would reject the video portal’s 20-second (already peculiar) ad because it fails to meet network standards, Business Insider threw a penalty PR flag, calling it one big stunt. In the mean time, the company continues raking in free press without having to shell out a single penny of the $4 million price tag that a 30-second ad would have cost it.

Here’s the spot, which is 100 percent SWF—too bad:


RELATED: Twitter apologizes for Monday’s porn gaffe
An ad from Taco Bell will not only air on game day, but is poised to steal the show, at least according to Bleacher Report.


RELATED: Taco Bell pulls ad after offending … vegetables
Not so fast, Taco Bell. Although you were named a winner in the 11th annual Super Bowl Engagement Survey, Doritos comes in one point ahead. Branding Magazine reports that the survey predictively measures respondents’ true reactions to brands within the context of a given medium. “Think of it as identifying how the media reinforce or in some cases even detracts from brand values.” says Robert Passikoff, president of Brand Keys, which conducted the survey.

Both Taco Bell and Doritos made winners of us all on Tuesday when the fast food chain’s CEO Greg Creed confirmed what we’ve all longed for: Cool Ranch Doritos Locos Tacos. The menu offering is, of course, a follow-up to the restaurant’s Nacho Cheese variety, its most popular new item—ever.

It’s unclear how long we’ll have to wait before sinking our teeth into one of those glorious tacos. Good thing Pillsbury has created the perfect Super Bowl party grub to tide us over. Introducing the “Snackadium”:



Actual fans of football—not just the bells and whistles that accompany the Big Game—might find it curious to see a visual breakdown of 49ers and Ravens supporters across the country, as determined by Facebook.
RELATED: Can your brand use the term ‘Super Bowl’ on social media
There’s certainly nothing wrong with showing your favorite team a little support on Facebook, but are you worried you might be addicted to the social network? If so, The Huffington Post suggests heeding the advice of Gemini Adams’ upcoming book, “The Facebook Diet.”

I’d tell you to check your local library for a copy once it comes out, but it seems the library’s days might be numbered. As e-books increase in popularity, IEEE Spectrum reports publishers are increasingly cutting libraries out of the picture.

Getting rid of something that never existed could prove difficult, though. From “Buffy the Vampire Slayer” to “Beauty and the Beast,” Flavorwire lists its 15 best fictional libraries from pop culture.

Switching to nonfiction: Doubleday Books editors Kristine Puopolo and Melissa Danaczko talked with Biographilpe about their approaches to the job, including where they stop editing and start reading, as well as how to edit current affairs.

Meanwhile, it’s perhaps a contrived love affair for Victor Hugo and Tina Fey that led to the creation of the newest gem on Tumblr. Ladies and gents, I give you, “Les Mean Girls.” Enjoy.

Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.