Gawker editor reveals viral secrets
Finding content that will explode online is a mix of ‘intuition’ and following ‘the big story arcs’ of the Web.
But gosh darn it, Zimmerman’s posts attract the eyeballs.
He chalks part of it up to “intuition,” but there’s more to his madness. Here are a few gems from the article. On “hot themes”:
“It might be that right now, people don’t care about stories about cats that much, and instead, sloths are more popular. So I’ll have a rule—cats are out, sloths are in, focus on sloths because that’s going to be your meal ticket.”
On following ongoing stories on the web:
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