The most important new development by far in modern PR and marketing?
Content is king.
Join us on June 24-26 for our “Content Summit for PR, Social Media and Marketing Professionals
” at the Gleacher Center in Chicago.
See the full agenda here
17 speakers will discuss the ROI of content marketing, and how to get your staff excited about writing narratives that help employees and customers solve problems and share knowledge.
You’ll walk away with:
· 3 mistakes to avoid when jumping into content marketing;
· Tricks to get employees to adopt new media quicker and easier;
· An understanding of how to use an editorial calendar and its benefits;
· The dos and don’ts of B2B and B2C social sharing;
· Tips to integrate social media into your marketing and sales.
· Andrew Davis, author of Brandscaping;
· David Higdon, Managing Director, Integrated Marketing Communications at NASCAR;
· Greg Shea, Content Strategist of DesignKitchen;
· Melissa Rach, co-founder of Dialogue Studios and co-author of Content Strategy for the Web;
· Darrell Jursa, SVP of Emerging Media at Fleishman Hillard.
Understand the power of compelling content and learn how to make it work for you. Reserve your seat today—use your promotional discount here