Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
I don’t drive a flying car. In fact, I don’t drive at all. Skateboards can’t hover. Pizza Hut doesn’t even deliver to my apartment, let alone offer a dehydrated version of its menu creations to prepare at home. And perhaps most devastatingly, the Chicago Cubs have yet to win a World Series. Hey, we still have a couple years.
By and large, the “Back to the Future” trilogy has left me vastly disillusioned with our present times. Still, the 1985 classic that started it all has offered at least one PR professional an answer to her personal detachment from the field.
Sara Rude says that following an extended leave after the birth of her daughter, she felt baffled by the public relations industry upon her return to agency life. However, by recalling Marty McFly’s time-travel bewilderment, Rude picked up a few important lessons from the film’s protagonist about adapting to new and startling developments, chiefly the influx of social media’s authority on her profession. Read Sara’s story in full at Spin Sucks
RELATED: Newspaper error spotted in ‘Back to the Future’
Social media also helped advertising’s past and present merge recently, courtesy of Eion Conlon
. The Irish creative re-envisioned what five classic ads might look like if they ran today. (via PSFK
reports on a modern day ad that Dominic Green claims may leave you in tears at your desk. Created by BBH London for St John Ambulance, the PSA pulls at the heartstrings as it chronicles the dramatic story of one man’s cancer diagnosis, treatment, and survival. However, the spot’s startling conclusion is jarring. Grab the Kleenex:
RELATED: PR and marketing shops marshal support for cancer charities
Norelco’s provocative new marketing campaign features a jarring ad for both viewers and consumers that promotes the powers of manscaping while recounting one guy’s grooming rituals. Developed by Ogilvy & Mather, the spot is also accompanied by the “punnily named” website IdFAQMe.com
made in collaboration with Stink Digital (via Creativity