Results for Articles:
See what makes the brand journalism sites of Southwest Airlines, Sophos and HSBC so successful, and how you can follow their lead.
8/5/2013 1:51:24 PM
Just because you built a fantastic brand journalism site doesn't mean people will visit it. Here are some ways to promote it and build a regular readership.
7/30/2013 1:46:59 PM
Should your brand journalism site live on your corporate site, or be a separate news site? Here are the benefits of and the strategy behind both locations.
7/25/2013 1:53:50 PM
Brand journalism only works if you tell compelling stories. To find such stories, you and your team need finely tuned reporting skills.
7/22/2013 1:52:12 PM
You and your team may be ready to launch a brand journalism site, but you won't get anywhere if your execs aren't on board. Here's how to get them on your side.
7/9/2013 1:46:00 PM
Brand journalism stories cover your brand, competitors and niche—and include no marketing materials or messages.
6/21/2013 1:48:32 PM
The practice, also known as brand journalism, is taking hold as a major trend in the PR industry. Here’s a rundown of the fundamentals.
11/28/2012 2:49:18 PM