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Whether it’s complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
12/11/2013 5:00:00 PM
The best clients push PR pros to do their best possible work by enabling innovation. The worst clients push, too, but they simply ask for the unattainable.
11/27/2013 2:46:55 PM
The classic sitcom’s writers intentionally avoided anything that would make the show seem dated. What are you doing to make your content timeless?
11/25/2013 2:52:02 PM
If you can, hire Backstreet Boys to do your talking for you. Failing that, wrap your messages in a way that will help children of the 1990s remember the recent past.
11/22/2013 2:45:20 PM
By securing your name and creating worthwhile content, you can take control of ‘the brand called you.’
11/18/2013 2:51:31 PM
The head of a local TV station is pressuring a brand rep to buy ad time in exchange for coverage of his company. What should he do?
11/8/2013 2:51:10 PM
Rather than simply boosting traffic, try to build ‘strong link’ relationships. You can do that by networking— online and in person.
10/30/2013 1:52:20 PM
Content marketing can do wonders for your brand, but a whole lot can go wrong if you’re not prepared.
10/25/2013 1:52:00 PM
From cost to copyright, PR pros have valid reasons for keeping images out of their content. Some other reasons aren’t so valid. None of them should be a roadblock.
10/22/2013 1:52:52 PM
Contrived? Occasionally. Schmaltzy? Sometimes. Even so, pithy quotes about positivity and perseverance are Internet gold. You’ve just got to take the right lessons from them.
10/22/2013 1:45:57 PM
When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
10/18/2013 1:52:03 PM
With a mix of print, online, social media, and in-store content, the apparel chain is giving its biggest fans everything they want.
10/11/2013 1:52:19 PM
At least one blog suggests that a better name would make the ongoing partial shutdown of the federal government a little easier to swallow. So here are some tongue-in-cheek suggestions.
10/9/2013 1:52:21 PM
Instead of trying to win the battle for dominance, pros in the public relations and search engine optimization fields should be learning from one another.
10/8/2013 1:52:50 PM
When a customer starts the conversation, it takes more to keep it going than a standard sales push.
10/2/2013 1:52:30 PM