Results for Articles:
Marketers sometimes use communications techniques that most people, including marketers themselves, profess to hate. Take these suggestions as law.
7/29/2015 4:00:55 PM
The ‘Super Bowl of TV movie moments’ gets 1.5 billion Twitter impressions, and America chomps popcorn as sharks devour B-list celebrities, pundits and politicians.
7/27/2015 1:49:31 PM
Tales from Superman, Batman, Spider-Man and other comic-book characters incite passion among readers and turn followers into ambassadors. Here's how you can do the same.
7/20/2015 1:49:48 PM
Marketers can glean insights on forging and keeping strong client relationships from these former heads of state.
7/17/2015 1:53:11 PM
Indy may be changing actors soon, and though it's a risky move, fans seem poised to accept Chris Pratt in the role. Here's how you can alter your brand in a way that won't be jarring.
7/13/2015 1:49:33 PM
'Influencer' marketing isn't just about rounding up some popular bloggers and social media users to say your products are great. It's about finding connections.
6/25/2015 1:52:15 PM
PR pros can help their dads be a little more on top of things with these gifts for Father's Day.
6/22/2015 1:49:25 PM
Content isn't, and shouldn't be, limited just to blog posts. Videos, podcasts and even comics can help get your organization's message out.
6/16/2015 1:52:30 PM
Digital know-how is something employers increasingly consider a requirement for marketing pros. Here are some key areas to master.
6/2/2015 1:52:19 PM
Avoid giving away junk, be creative and try your best to make the contents of the bags memorable without being offensive.
5/29/2015 1:53:43 PM
'The Late Show' just ended its 22-year run. Marketers can glean insight for subject lines from the host's top ten lists and other signature bits.
5/22/2015 1:53:04 PM
Marketers have more options than ever for getting their messages to the public. There's also tons of competition. Here's how to make your content stand out.
5/19/2015 1:52:39 PM
Though the new streaming service was supposed to be the catalyst of a 'music revolution,' many responded to the service's launch with criticism.
5/14/2015 1:53:49 PM
The characters on the popular sitcom handle the many surprises of their lives with occasional wisdom and grace (after the silliness subsides). PR pros can learn from that.
5/11/2015 1:49:27 PM
A little self-assessment can do a world of good, especially when executive pressure to show results is building.
5/7/2015 1:52:01 PM