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Thinking like a journalist and a historian while running your communications department like a newsroom can help you mine gems.
8/25/2015 1:52:04 PM
The Netflix series about a washed-up '90s TV star offers some great storytelling insights.
8/24/2015 1:51:28 PM
Not only can blogging do wonders for a brand — both corporate and personal — it can also help make communicating easier when a crisis arises.
8/18/2015 1:52:46 PM
The ABC Family series does a great job of keeping viewers on their toes, then engaging them via social media.
8/17/2015 1:51:14 PM
From making connections with reporters to creating your own content, these tools can help marketers and PR practitioners with much of what they do.
8/6/2015 1:52:23 PM
Marketers sometimes use communications techniques that most people, including marketers themselves, profess to hate. Take these suggestions as law.
7/30/2015 1:52:55 PM
The ‘Super Bowl of TV movie moments’ gets 1.5 billion Twitter impressions, and America chomps popcorn as sharks devour B-list celebrities, pundits and politicians.
7/27/2015 1:49:31 PM
Tales from Superman, Batman, Spider-Man and other comic-book characters incite passion among readers and turn followers into ambassadors. Here's how you can do the same.
7/20/2015 1:49:48 PM
Marketers can glean insights on forging and keeping strong client relationships from these former heads of state.
7/17/2015 1:53:11 PM
Indy may be changing actors soon, and though it's a risky move, fans seem poised to accept Chris Pratt in the role. Here's how you can alter your brand in a way that won't be jarring.
7/13/2015 1:49:33 PM
'Influencer' marketing isn't just about rounding up some popular bloggers and social media users to say your products are great. It's about finding connections.
6/25/2015 1:52:15 PM
PR pros can help their dads be a little more on top of things with these gifts for Father's Day.
6/22/2015 1:49:25 PM
Content isn't, and shouldn't be, limited just to blog posts. Videos, podcasts and even comics can help get your organization's message out.
6/16/2015 1:52:30 PM
Digital know-how is something employers increasingly consider a requirement for marketing pros. Here are some key areas to master.
6/2/2015 1:52:19 PM
Avoid giving away junk, be creative and try your best to make the contents of the bags memorable without being offensive.
5/29/2015 1:53:43 PM