Results for Articles:
Stories that position your customers as 'heroes' overcoming struggles, with your product as the 'sidekick' will be more memorable and shareable than any old sales pitch.
8/11/2014 1:51:01 PM
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
When brands approach the LGBT community with a sincere, positive message, people take notice.
7/18/2014 1:54:17 PM
Few brand managers and PR professionals have time to spend all day blogging, so finding content to republish with a bit of your brand's flair added in is a great way to keep posts flowing.
7/17/2014 1:45:01 PM
From dad jokes to repeating advice until it gets through, dads offer a lot of knowledge about marketing, whether they realize it or not.
6/16/2014 1:51:33 PM
When executives say their brands don’t have any competitors to worry about, they’re likely only thinking of direct competitors. There are other kinds.
6/13/2014 1:52:54 PM
Giving away the best part of the narrative at the beginning doesn’t give people a whole lot of reason to keep reading. Use some classic storytelling techniques to guide readers along.
6/11/2014 1:45:38 PM
The experience of being a client helped one former agency owner turned software startup boss to gain a different perspective.
5/28/2014 1:52:22 PM
Don’t slap an article together just to get it out into the ever-expanding universe of online brand content. Back it up with some numbers.
5/2/2014 1:53:10 PM
Running a blog or an organization’s website means having to feed the content beast, usually daily. Rather than racking your brain and forcing an idea, try these techniques.
4/30/2014 1:52:20 PM
As the stadium celebrates its centennial, a lifelong fan contemplates whether the ‘friendly confines’ are a bigger draw than the ‘lovable losers’ who play there.
4/24/2014 1:52:50 PM
It’s valuable to set a few rules for yourself and define exactly what problems you’re trying to solve, but you should also allow yourself to take a few ‘excursions’ into other territory.
4/23/2014 1:52:38 PM
Marketers can be vain. They can be bullies. They also may just be obsessed with what other people think. It’s time to grow up.
4/7/2014 1:51:11 PM
With a big, down-to-the-wire publicity push, the federal health care program met its goal of 7 million enrollees by March 31. Here’s how.
4/3/2014 1:52:02 PM
For a brand’s team to succeed in brand journalism, it has to break the SEO mindset, hire great people, and know its limits, among other things.
4/1/2014 1:52:14 PM