Results for Articles:
Some smart SEO and multimedia can make your release something reporters and the public can't miss.
10/16/2014 1:52:02 PM
Websites without clear labels, that require multiple clicks to get to the most important stuff, and otherwise frustrate can serve as an example of what not to do.
10/8/2014 1:52:20 PM
People can tell when a campaign or communications program is a by-the-numbers affair. Make sure yours isn't.
10/3/2014 1:52:35 PM
Common social media pitfalls can ruin otherwise good campaigns, but pros can avoid digital offenses by following these tips for branding success.
9/30/2014 1:52:39 PM
Panama City Beach has an entire channel of nothing but unpolished ads for local businesses. They have a charm that's undeniable.
9/29/2014 1:51:21 PM
Shoe brand Toms embraced social media imagery and won big. Marketers can do the same as they show rather than tell.
9/24/2014 1:52:17 PM
There's a whole lot more to effective social media than basic 'like' and follower counts. Don't fall into that trap.
9/19/2014 1:52:43 PM
These five visual marketing tools (plus a bonus tool) can help even the worst artists mask their lack of design talent.
9/15/2014 1:53:53 PM
Selfies exemplify how millennials are different from generations past. It's all about expression and a close, personal relationship with mobile technology.
9/15/2014 1:48:10 PM
A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
9/9/2014 1:52:58 PM
Stories that position your customers as 'heroes' overcoming struggles, with your product as the 'sidekick' will be more memorable and shareable than any old sales pitch.
8/11/2014 1:51:01 PM
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
When brands approach the LGBT community with a sincere, positive message, people take notice.
7/18/2014 1:54:17 PM
Few brand managers and PR professionals have time to spend all day blogging, so finding content to republish with a bit of your brand's flair added in is a great way to keep posts flowing.
7/17/2014 1:45:01 PM
From dad jokes to repeating advice until it gets through, dads offer a lot of knowledge about marketing, whether they realize it or not.
6/16/2014 1:51:33 PM