Results for Articles:
Branding experts say incorrectness is memorable, which is one reason why brand names have grammar and spelling mistakes.
3/10/2014 1:59:59 PM
A disastrous presentation is something that, most of the time, can easily be avoided. A story this week on the topic, however, couldn't be. See what other must-reads couldn't be evaded.
3/10/2014 1:48:24 PM
Swedish organization A Non Smoking Generation is reaching out to the online building game’s huge audience with its ‘Fear Clinic.’
3/7/2014 2:53:03 PM
Nostalgia is fun, but it's also a great way to engage an audience visually and show the strides your brand has made. Here are some examples of how to do it.
3/7/2014 2:49:13 PM
3/7/2014 2:47:53 PM
The ads feature the tagline ‘You’re on,’ which, when accompanied with the word ‘Coke,’ has a very different meaning than the one the drink maker claims was intended.
3/7/2014 2:45:38 PM
Portmanteaus such as ‘masstige’ and ‘subvertising’ are often silly, but sometimes useful for describing trends that may otherwise be difficult to describe.
3/6/2014 2:52:12 PM
MKTG INC intoxicates job seekers with its latest opportunity while 16 Handles is looking for someone who would mix in well with froyo culture. That, and more, in this week’s roundup.
3/6/2014 2:48:51 PM
Fans of elegant beer receptacles can see the glasses at work in a video and even download a song played on them.
3/6/2014 2:45:13 PM
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
3/5/2014 2:52:58 PM
Few residents of the Garden State like the association, even if the company’s attempting to spin it positively. ( UPDATED )
3/5/2014 2:51:06 PM
If you’re still on the fence about whether content marketing is right for you, here’s a quick rundown of the benefits.
3/5/2014 2:49:52 PM
If you craft a personalized video response to answer a customer’s question—particularly if it’s a fairly common question—that video will almost certainly get shared.
3/4/2014 2:51:43 PM
The star-filled selfie that host Ellen DeGeneres snapped in the audience was taken on a Samsung phone, but she used her beloved iPhone to take photos backstage.
3/4/2014 2:46:41 PM
Is three weeks enough lead time for St. Patrick's Day? What's the ideal timetable for your Mother's Day gift guide? And is real-time marketing (a la Oreo) right for your brand?
3/4/2014 2:45:14 PM