Results for Articles:
In this op-ed, a PR exec explains how automatic responses can push away potential customers.
9/2/2015 1:59:52 PM
The advice of half a century ago isn't as irrelevant today as you might think.
8/19/2015 1:51:47 PM
It can be hard for brand managers to decide which strategy will get the biggest results. Here are a few things to consider.
8/17/2015 1:49:43 PM
Many organizations attempt to 'humanize' their brands by using colloquial language in their content. That isn't always the best approach.
8/11/2015 1:51:16 PM
PR and marketing pros can turn to this short-form, visual method of communicating to relate to their audiences and to boost branding efforts.
8/10/2015 1:48:15 PM
Once an inaccurate piece of info gets posted to a website, it can be a real hassle to try to bring it down. Here's what one brand did.
8/7/2015 1:51:33 PM
The platform's user growth is stagnating and active users are on the decline. According to this author, some smart PR could revive it.
8/6/2015 1:51:24 PM
Don't have the money to hire a video crew? No problem. Anyone with a mobile device can create outstanding video with clear sound.
7/31/2015 1:47:53 PM
These resources can help you create and share eye-catching visual content in your next brand campaign.
7/22/2015 1:51:28 PM
PR and marketing pros should follow this advice to keep clients’ original creations safe from online plunderers.
7/21/2015 1:51:03 PM
Millennials are no monolith. They have varied interests and ideals. Narrow-minded approaches to rope them are short-sighted, this author says.
7/16/2015 1:51:34 PM
Marketers and PR pros can use these ideas to increase brand buzz on the business-focused social media platform.
7/15/2015 1:51:50 PM
If you're looking for bloggers to speak up on behalf of your brand, it's worth taking stock of what's out there on the Web.
7/14/2015 1:51:25 PM
Brand managers are turning to video to gain audiences' attention, but you'll have to create something more interesting than average corporate fare to capture eyeballs.
7/13/2015 1:48:11 PM
Use these resources to make use of the short time you have for the items on your daily to-do list.
7/8/2015 1:51:29 PM