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7/22/2014 1:59:55 PM
The social media giant unveiled the new test feature, ‘limited to a few small and medium sized businesses,’ in a Thursday blog post.
7/21/2014 1:51:57 PM
The head of Edelman PR said that public relations trumps marketing in several areas, including relationship building and reputation management.
7/17/2014 1:52:15 PM
Direct marketers often put what they do and branding at odds with one another, but really, they should be working together for short-term and long-term success.
7/2/2014 1:51:49 PM
The newest version of the iconic doll was 'created in hopes of inspiring girls to dream bigger,' according to the company, which has partnered with women-in-business organizations on it.
6/24/2014 1:47:25 PM
Parent company Procter & Gamble is hailing the ad as highly progressive in regard to gender norms, but critics say the spot isn’t perfect.
6/23/2014 1:46:07 PM
When executives say their brands don’t have any competitors to worry about, they’re likely only thinking of direct competitors. There are other kinds.
6/13/2014 1:52:54 PM
Their sales seem to be just fine, but many retailers just aren’t doing so well in generating searches or creating worthwhile content.
6/13/2014 1:49:55 PM
A New Zealand barbecue eatery brought it Saatchi & Saatchi to put up a billboard, then they engulfed it in flames, hoping for video views.
6/10/2014 1:45:14 PM
It rhymes with ‘crikey,’ not ‘bike,’ and it’s just one of many brands whose names people have trouble pronouncing.
6/9/2014 1:47:09 PM
An accompanying video for Thomas Cook Airlines is helping the company showcase its aptitude for travel planning while garnering a lot of positive attention in the process.
6/6/2014 1:49:51 PM
JCDecaux earned some major attention for sending its biggest Belgian clients invoices for the exposure they get on Google’s maps app.
6/4/2014 1:55:39 PM
Nike, Budweiser, and Adidas have set up branded spaces in Brazil and London. Meanwhile, Brazilian citizens are complaining about the money being poured into the event.
6/2/2014 1:53:01 PM
It certainly isn’t illegal to pay a blogger to endorse a new product, but you should be aware of the regulations that come along with a sponsorship.
5/27/2014 1:52:14 PM
The Sainsbury’s display included a mannequin dressed up like the movie’s protagonist, seemingly as a promotion for the clothing.
5/22/2014 1:45:21 PM