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The airline got a lot of attention for its clever 'Look Up' billboard depicting a boy pointing up at a plane flying over. Domino’s did the same thing for a pizza delivery guy.
12/4/2013 2:59:04 PM
Social media is buzzing over an image suggesting that the master chocolatier’s Christmas creatures uncannily resemble its Easter treats. ( UPDATE )
12/2/2013 2:45:48 PM
Understanding the technology you're using, beyond just clicking and scrolling, will give you a terrific advantage—and make you more than just a stagecoach on steel rails.
11/29/2013 2:51:43 PM
The best clients push PR pros to do their best possible work by enabling innovation. The worst clients push, too, but they simply ask for the unattainable.
11/27/2013 2:46:55 PM
The soap brand’s viral video about women self-perception had 4.24 million shares. Geico, Evian, and Kmart were next in the rankings.
11/26/2013 2:48:53 PM
LinkedIn is the top platform for business-to-business marketers, but the best ones use as many platforms as they can to get their message across.
11/22/2013 2:49:59 PM
A blogger that is being paid to write favorably about a brand’s products or services has to disclose the relationship, period, says the Advertising Standards Authority.
11/15/2013 2:56:41 PM
Custom, branded content and social marketing are only going to get bigger in the year to come, according to predictions from WebDAM.
11/12/2013 2:49:40 PM
Work with enough clients, and odds are you’re going to come across one whose business is just not your bailiwick. Garbage, for instance. Time to hit the books.
11/11/2013 2:47:46 PM
Agency Lowe Lintas aimed to challenge cultural norms in a spot about a bride getting married for the second time, and it has started something of a national conversation.
11/5/2013 2:47:30 PM
The bra, which Greek celebrity Maria Bacodimou has been wearing, sends a tweet about cancer every time she unclasps it.
10/31/2013 1:46:19 PM
Companies will be on the hunt for content directors next year. Find out the 10 skills this position requires and see if you'd be a good fit.
10/30/2013 1:47:56 PM
The Halloween tradition of covering structures with toilet paper has gone global—virtually—with the brands’ Project TP.
10/24/2013 1:46:24 PM
Trying to cull the vast expanses of the Internet for content that’s relevant to your readers and customers takes a lot of work, but these tools can help make it easier.
10/22/2013 1:51:24 PM
A facetious job listing by Just In Time PR describes a real wild one as the ideal applicant.
10/15/2013 1:49:25 PM