Results for Articles:
How can you tell if a campaign has peaked and it's time to try something new? Here are a few signs.
10/21/2014 4:00:05 PM
Some smart SEO and multimedia can make your release something reporters and the public can't miss.
10/16/2014 1:52:02 PM
Is the company's branded local journalism site an example of a company providing a public service, or is it blatant propaganda, as some critics contend?
10/16/2014 1:51:38 PM
Though the NYC event may seem entirely focused on tech and marketing, there are many takeaways for PR pros as well.
10/9/2014 1:51:31 PM
Websites without clear labels, that require multiple clicks to get to the most important stuff, and otherwise frustrate can serve as an example of what not to do.
10/8/2014 1:52:20 PM
People can tell when a campaign or communications program is a by-the-numbers affair. Make sure yours isn't.
10/3/2014 1:52:35 PM
A new infographic from Offerpop breaks down where the money is likely to go, based on survey data.
10/3/2014 1:51:25 PM
Common social media pitfalls can ruin otherwise good campaigns, but pros can avoid digital offenses by following these tips for branding success.
9/30/2014 1:52:39 PM
Most brands recognize the importance of social media, but this infographic explains how digital content creation affects the marketing budget.
9/30/2014 1:51:15 PM
Panama City Beach has an entire channel of nothing but unpolished ads for local businesses. They have a charm that's undeniable.
9/29/2014 1:51:21 PM
Shoe brand Toms embraced social media imagery and won big. Marketers can do the same as they show rather than tell.
9/24/2014 1:52:17 PM
Many companies need PR, marketing, and social media help; these tips and resources will help you find opportunities and stand out from the crowd.
9/24/2014 1:49:47 PM
Tone is integral for online business communications. What is yours saying about your brand?
9/23/2014 1:51:41 PM
There's a whole lot more to effective social media than basic 'like' and follower counts. Don't fall into that trap.
9/19/2014 1:52:43 PM
A little creativity and a risque approach to what could be a boring message have paid off in a San Francisco campaign.
9/16/2014 1:49:46 PM