Results for Articles:
Social media is buzzing over an image suggesting that the master chocolatier’s Christmas creatures uncannily resemble its Easter treats. ( UPDATE )
12/2/2013 2:45:48 PM
A group at the University of Michigan began using the hashtag #BBUM to discuss how black students are treated. The campaign soon extended well beyond that one school.
11/25/2013 2:51:11 PM
If you can, hire Backstreet Boys to do your talking for you. Failing that, wrap your messages in a way that will help children of the 1990s remember the recent past.
11/22/2013 2:45:20 PM
An anti-street-harassment group accumulated more than 2,000 signatures to an online petition urging the company to change the label on one of its moisturizer brands.
11/19/2013 2:48:50 PM
By securing your name and creating worthwhile content, you can take control of ‘the brand called you.’
11/18/2013 2:51:31 PM
Quite a few agencies are becoming more specialized in what they do, but your brand still has the same needs. Make it easy for the agencies you hire to work well together.
11/13/2013 2:49:15 PM
Work with enough clients, and odds are you’re going to come across one whose business is just not your bailiwick. Garbage, for instance. Time to hit the books.
11/11/2013 2:47:46 PM
Big data, social media, and storytelling are the elements you need, but the question remains: How will you arrange them?
11/6/2013 2:49:41 PM
The brand has heads spinning—or twisting, rather—with video recreations of classic horror scenes starring its equally classic cookie.
11/1/2013 1:49:12 PM
Rather than simply boosting traffic, try to build ‘strong link’ relationships. You can do that by networking— online and in person.
10/30/2013 1:52:20 PM
Clif Dickens’ Tumblr cuts right to the quick with its assessments of what brands are really about.
10/28/2013 1:49:41 PM
Content marketing can do wonders for your brand, but a whole lot can go wrong if you’re not prepared.
10/25/2013 1:52:00 PM
From cost to copyright, PR pros have valid reasons for keeping images out of their content. Some other reasons aren’t so valid. None of them should be a roadblock.
10/22/2013 1:52:52 PM
A customer who didn’t have time to calculate a tip left a message so funny that the server had to document it.
10/21/2013 1:47:59 PM
When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
10/18/2013 1:52:03 PM