Results for Articles:
Branding experts say incorrectness is memorable, which is one reason why brand names have grammar and spelling mistakes.
3/11/2014 1:49:56 PM
Nostalgia is fun, but it's also a great way to engage an audience visually and show the strides your brand has made. Here are some examples of how to do it.
3/7/2014 2:49:13 PM
Portmanteaus such as ‘masstige’ and ‘subvertising’ are often silly, but sometimes useful for describing trends that may otherwise be difficult to describe.
3/6/2014 2:52:12 PM
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
3/5/2014 2:52:58 PM
Few residents of the Garden State like the association, even if the company’s attempting to spin it positively. ( UPDATED )
3/5/2014 2:51:06 PM
If you craft a personalized video response to answer a customer’s question—particularly if it’s a fairly common question—that video will almost certainly get shared.
3/4/2014 2:51:43 PM
In honor of Typography Day, one visual storyteller discusses her fanaticism for fonts and the difference that a given typeface can make in conveying a message.
3/3/2014 2:47:24 PM
A survey of creative professionals in the South Pacific found that a downward trend in 2013 should turn around.
3/3/2014 2:46:48 PM
If you’re looking for a way to see how well-optimized for search engines your website is, these free tools could be just the thing you need.
2/28/2014 2:49:37 PM
The tactics some marketers use to connect with people in their 20s and 30s sometimes end up being downright insulting. They’re adults; talk to them that way.
2/21/2014 2:52:30 PM
With so many contributing in so many ways—and each having a unique story to tell—the contractors' PR reps outnumbered the entire NASA staff. Here are the lessons.
2/18/2014 2:51:09 PM
To encourage people to take home dogs, Dallas Pets Alive! is taking selfies from Instagram and putting in images of dogs that are up for adoption.
2/17/2014 2:49:12 PM
Once you go independent, stop acting like an employee, lay out your boundaries upfront, and, most important, make sure you get paid.
2/11/2014 2:52:16 PM
The International Business Times checked to see how many times the world’s biggest brands get mentioned in rap songs. The results are pretty surprising.
2/11/2014 2:51:24 PM
Small-business owners often feel they don’t have many public relations options because they don’t have much of a PR budget, if any. But there are ways to stretch those limited dollars.
2/7/2014 2:51:29 PM