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Organizations have every right to manage their own public relations, but if they do, they aren't availing themselves to these techniques PR pros learn over their careers.
8/20/2014 1:59:27 PM
Unsure as to whether you should tell readers your brand is sponsoring online or print content? You probably should.
8/13/2014 1:45:26 PM
Stories that position your customers as 'heroes' overcoming struggles, with your product as the 'sidekick' will be more memorable and shareable than any old sales pitch.
8/11/2014 1:51:01 PM
There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
8/4/2014 1:51:37 PM
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
Content doesn't just have to be blogs. It doesn't even have to be only writing. Try these avenues, too.
7/22/2014 1:59:55 PM
The social media giant unveiled the new test feature, ‘limited to a few small and medium sized businesses,’ in a Thursday blog post.
7/21/2014 1:51:57 PM
The head of Edelman PR said that public relations trumps marketing in several areas, including relationship building and reputation management.
7/17/2014 1:52:15 PM
Few brand managers and PR professionals have time to spend all day blogging, so finding content to republish with a bit of your brand's flair added in is a great way to keep posts flowing.
7/17/2014 1:45:01 PM
Direct marketers often put what they do and branding at odds with one another, but really, they should be working together for short-term and long-term success.
7/2/2014 1:51:49 PM
The ad for the automaker’s Fit model claimed that people with narcolepsy weren’t ‘fit to drive.’ People who have the condition were not pleased.
6/27/2014 1:51:03 PM
The newest version of the iconic doll was 'created in hopes of inspiring girls to dream bigger,' according to the company, which has partnered with women-in-business organizations on it.
6/24/2014 1:47:25 PM
Parent company Procter & Gamble is hailing the ad as highly progressive in regard to gender norms, but critics say the spot isn’t perfect.
6/23/2014 1:46:07 PM
Vocus’ State of PR and State of Marketing reports found that a little more than half of PR and marketing pros have content marketing strategies, but it’s not at full saturation yet.
6/20/2014 1:51:31 PM
Odds are Facebook isn’t going away any time soon, so determining whether you should pay to get your brand’s posts in front of people takes some serious thought.
6/16/2014 1:49:12 PM