Results for Articles:
There's a whole lot more to effective social media than basic 'like' and follower counts. Don't fall into that trap.
9/19/2014 1:52:43 PM
A little creativity and a risque approach to what could be a boring message have paid off in a San Francisco campaign.
9/16/2014 1:49:46 PM
These five visual marketing tools (plus a bonus tool) can help even the worst artists mask their lack of design talent.
9/15/2014 1:53:53 PM
Selfies exemplify how millennials are different from generations past. It's all about expression and a close, personal relationship with mobile technology.
9/15/2014 1:48:10 PM
A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
9/9/2014 1:52:58 PM
Google Analytics offers PR pros a lot more than just how much traffic a website generated in the last month.
9/8/2014 1:49:48 PM
The airline, which has suffered two high-profile crashes in recent months, was running a promotion called ‘My Ultimate Bucket List.’
9/5/2014 1:51:49 PM
If you're looking for an example of content marketing done well, look no further than The New York Times article on women's prisons sponsored by Netflix.
9/5/2014 1:49:49 PM
If you want potential customers to find your agency or brand on Google and other search engines, blogging is the way to make it happen.
8/29/2014 1:59:07 PM
There's more to choosing a great trademark than simply finding words that sound cool together. You have to consider whether you can protect your name.
8/29/2014 1:54:18 PM
The ALS Association has raised $70 million since the viral challenge started. Other organizations are sure to look to replicate that success.
8/27/2014 1:52:09 PM
Organizations have every right to manage their own public relations, but if they do, they aren't availing themselves to these techniques PR pros learn over their careers.
8/22/2014 1:45:27 PM
Unsure as to whether you should tell readers your brand is sponsoring online or print content? You probably should.
8/13/2014 1:45:26 PM
Stories that position your customers as 'heroes' overcoming struggles, with your product as the 'sidekick' will be more memorable and shareable than any old sales pitch.
8/11/2014 1:51:01 PM
There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
8/4/2014 1:51:37 PM