Media outlets find loopholes to NBC’s exclusive Olympic coverage

By {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}Media outlets find loopholes to NBC’s exclusive Olympic coverage{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/olympic-coverage-wsj-puppets-gaurdian-legos.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Crisis Communications{/%KICKER%} {%CATEGORIESID%}5b5f5480-7a63-458a-90a4-0b98007ec3f7, 1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e, 9b04de1d-f7bc-4de7-842e-c9c833ff24e9, 055d8a23-ee23-4f9c-a2f4-df030843f312, e8e0f32d-5d24-41be-86cc-a8fd29cc4619{/%CATEGORIESID%} {%CAPTION%}From puppets to Legos, these awesomely reenacted events put the network’s delayed telecasts to shame. Plus, see who’s ‘brand-jacking’ the London Games, Five Guys’ simple secret to success, Snoop Dogg rebrands, a washer with a ‘Star Wars’ cycle,, more.{/%CAPTION%} {%BODYCOPY%}Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories, amusing marginalia on the Web in this, #TheDailySpin. If medals were awarded for Olympics coverage, The Wall Street Journal would nab gold. NBC, which spent $1 billion for the exclusive rights to televise London 2012, is drawing flak for its delayed broadcast of various events. Thankfully, WSJ masterminds found a loophole for beating the network at its own embargo game. One word: puppets. The Guardian, however, has given the WSJ a run for its money, recreating different events “brick-by-brick” using Legos. [Related: Journalist’s Twitter account reinstated; NBC offers statement] Likewise, marketers worldwide have shelled out big bucks for sponsorships of the Olympic Games, but a number of the best advertisers seem to be “brand-jacking” in London. Though they can’t officially claim sponsorship, brands such as Nike, Hostess, Volkswagen, DirecTV,, even lesser known companies such as British mint-maker Polo are getting in on the marketing action: [Related: How big brands use social media globally] Meanwhile, a brand that’s growing in popularity is Five Guys. The fast food chain’s CEO Jerry Murrell recently spoke with USA Today to explain the company’s simple recipe behind its success. Also offering some successful pointers for job-seekers is AskMen’s entertainment, tech editor Mike Shepard, who’s giving advice on how to prepare for an interview,, perhaps most importantly, how to make it through those vital first 90 seconds. If that job happens to fall anywhere in the realm of client relations, this post from 12 Most will provide you with a better sense of the frustrations you might experience, particularly if you’re a designer. [Related: 5 tips for enhancing client relations] One designer’s work—a logo—is the first of what I imagine to be many teasers for the third installment of “The Hangover” trilogy. Looks like Allen, the wolf pack are back. Apparently, Bob Marley is also back, reincarnated as Snoop Dogg Lion. The rapper unveiled his Reggae persona as part of a transformation chronicled in a new documentary in which Snoop readies his latest album as he follows the late hip-hop legend through Jamaica. The Black Eyed Peas’ will.i.am hasn’t changed his ridiculously punctuated name, although we’ll give the guy some credit for partnering with Coca-Cola to help change the world with the launch of Ekocycle. Beverage Industry describes the project as “a brand initiative dedicated to help encourage recycling behavior, sustainability among consumers through aspirational, yet attainable lifestyle products made in part from recycled material.” [Related: Study says greenwashing is better than being green] While energy efficient washers, dryers might be sustainable to our environment, it’s hard to top this appliance’s “Star Wars” cycle. Air Canada’s publicity team hit the spin cycle Monday when a passenger on one of its aircrafts found a sewing needle in an on-flight catered sandwich, just two weeks after the same incident occurred aboard a Delta plane flying to the U.S. from Amsterdam. Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.{/%BODYCOPY%} {%ID%}12278{/%ID%} {%DATAID%}6afdc605-97eb-479a-a1de-14589de5c674{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}8/2/2012 1:50:53 PM{/%PUBLISHDATE%} {%LINK%}https://www.prdaily.com/Main/Articles/12278.aspx{/%LINK%} {%BYLINE%}
Aug. 2, 2012