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Clichés writers should ‘avoid like the plague’

By Alan Pearcy | Posted: March 22, 2013
Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

If puns are “the highest form of literature,” as Alfred Hitchcock once asserted, then clichés are like the reality TV of writing: We love to trash these linguistic crutches, but they’re irresistible—hard to avoid, like the plague—and so often gratifying.

But Washington Post Outlook editor Carlos Lozada is putting his foot down. Seeing his field at a crossroads, he shared with media blogger Jim Rosenesko the running list of clichés that his newsroom attempts to sidestep. It includes terms such as “shutter,” “no silver bullet,” “pundits (or critics) say,” and “sparked debated.” Clearly, this is just the tip of the iceberg, however.

These declarations may not be clichés, but according to BuzzFeed, they are the greatest understatements ever made.

As for making a great entrance into any room or board meeting, I’m partial to the “truffle shuffle.” However, Esquire thinks we can learn more about memorable entrances by studying the arrivals of world leaders.

I wouldn’t recommend crying your way into the office—the waterworks could obstruct your vision and those corners on desks and tables are brutal. This isn’t to say instances of tears are unacceptable in a corporate environment. The Daily Beast suggests getting a little weepy with coworkers might even have its perks.
RELATED: Is crying acceptable in the PR workplace?
Meanwhile, the perks of working in journalism proved too few for Allyson Bird, who in a recent and now viral blog post, explained why she’s leaving the news world behind—chief among them, money. In a follow-up shared by Poynter, the one-time reporter further justifies why she left, once again expressing her scorn of being asked to work far too many hours for far too low a salary.
RELATED: PR practitioners make more money than journalists: Is that fair?
At least journalists and the media are clearly represented each year in Austin at South by Southwest. All that free swag isn’t going to take itself home. But what about artists? Complex makes a case for why organizers should include an art component into SXSW by the time the 2014 festival rolls around.
RELATED: The steep price of marketing at SXSW
While SXSW can decide whether to get an early jump on that proposal, brandchannel reports that American Eagle Outfitters (AEO) is getting an early jump on April Fools’ Day with a spoof on the skinny jeans trend. According to Yahoo’s Shine blog, an unnamed representative for the retailer alludes the “AEO Skinny Skinny” is just part one, saying another video will be released closer to April:



Unfortunately, not all videos and online content are as compelling as American Eagle’s cryptic tomfoolery. In fact, Jack Steiner likens bad content to bad sex. Read the less suggestive explanation for the claim on his blog, The JackB.

I’d take bad sex and bad content over another day of this unwarranted winter weather. I’m sure Punxsutawney Phil would, too. USA Today reports that the groundhog has been “indicted” in frosty Ohio, where Phil is accused of “misrepresentation of spring.”

Take a chill pill, Ohio, and warm up with a cup of coffee like the rest of us. But not just any coffee—Death Wish Coffee. According to ABC News, the new brew is being branded as “the world’s strongest” cup of morning mud, with double the amount of caffeine:

RELATED: Everything you need to know about coffee consumption
Speaking of coffee, Starbucks will be able to make political contributions. According to the Chicago Tribune, shareholders rejected a proposal that would have barred the company from making political contributions or forming a political action committee.

A life without politics I could do. One without the Internet—not so much. If you’re like me and can’t even imagine the thought, don’t worry. UPROXX already has:


RELATED: 5 tips for curbing your Internet addiction
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.