Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
I’ve always assumed that one of the best things about being a celebrity is all the free “schwag.”
College freshman Blake Mankin knows something about that, but he managed to skip an important step—actually being famous. The aspiring hip-hop artist, known as Mr. B., spit his mad lyrical flow during a visit to a Wendy’s drive-thru, where his performance not only impressed employees—earning him and his posse their meals, complete with barbeque sauce, on the hizzouse—but also took online viewers by force and by Frosty, thanks to this video
Closing out the category, I’ll take “Wendy’s Raps” for $200, Alex. The clue: an ’80s employee training video
for the fast food chain complete with “grill skills.”
Obviously, Dave Thomas knew a thing or two about keeping his staff happy (or at least future online audiences). For employees living in cities with the unhappiest workers
, perhaps The Huffington Post
can help bring a smile back to that face. It listed the 10 happiest places on the Internet.
RELATED: 10 happiest cities for PR and marketing pros
On the other hand, if you’re someone who finds cheer in the online solace of infographics, you might want to sit down for this. The life cycle of the popular visual aid may be coming to an end. In a guest post for VentureBeat
, Julia Gifford says that 2013 marks the dawning of the webgraphic.
But the infographic isn’t the only one meeting its match. Chad Pollitt at the SlingShot SEO blog
offers more than 800 reasons why earned media is the new advertising. And by reasons, he means “conversions”—each one a new conversation likely to continue driving traffic and leads to your content.
RELATED: Earned media skills are more important than ever
If the content itself needs a little work, turn to HubSpot’s Inbound Marketing blog
, where Corey Eridon notes eight ways to instantly improve the quality of your marketing content.
A brand or company’s content strategy, however, doesn’t come without a little family baggage. Allow UX Magazine
to introduce you to its many cousins.
RELATED: Common words’ uncommon relatives
The Baltimore Ravens organization doesn’t seem like much of a family after reportedly nixing cheerleader Courtney Lenz from the squad’s 32-person roster performing at the Super Bowl. Everyone with at least years on the squad gets to go; Lenz is a five-year veteran. The Baltimore Sun
reports that thousands have signed an online petition, as well as pledged support on Facebook, to get Lenz to the big game.
Speaking of the Ravens, did you know the NFL team gets its name from the famous Edgar Allen Poe poem, “The Raven”? True story. Running with the idea, the Los Angeles Times
reports on suggestions from the radio show “Studio 360,” which challenged listeners to propose a few more literary names for their favorite football franchises.
Competition on sport’s greatest stage is fierce enough with just the teams playing on the field, but the competition off the field is one that won’t stop after Sunday. In fact, brands compete all the time with their ad placement, sometimes recasting a film
or rewriting history
in the process. From Burger King vs. McDonald’s, to Coke vs. Pepsi, Oddee
shares what it contends are the 10 fiercest ad wars.
Meanwhile, Progresso, in partnership with Aol, is putting its soups against one another in a head-to-head battle for its season MVP. Cast your vote for which bread bowl you’d like to see take home the championship at Aol’s Live Better America
. I’m pulling for you, broccoli cheddar.
Hungry for more carbs? Well, good luck getting your hands on a baguette. Reports the Daily Mail
, “baguetting” has become the latest online photo craze—that is, posting images of one’s self posing with a loaf of bread in everyday life. I don’t think it gets any butter
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.