Results for Articles:
The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?
5/22/2013 4:00:17 PM
Agencies that promise placements on the Oprah Winfrey Network and ‘The Rachael Ray Show’ in exchange for thousands of dollars don’t represent PR as a whole, but not everyone realizes that.
5/14/2013 1:52:41 PM
An article from 1962 explains why, and how, corporate communicators should run pictures of scantily clad women in their publications.
4/26/2013 1:54:19 PM
Despite overwhelming support from social media users, A.J. Clemente was fired after his on-air gaffe. Worst first day ever?
4/23/2013 1:54:46 PM
The tactics you employ at work can also be used when talking to your children about incidents such as the Boston bombing.
4/22/2013 1:54:58 PM
Several major news outlets blew it on Wednesday, falsely reporting that a suspect had been arrested in the Boston bombing. Here are more famous flubs.
4/19/2013 1:53:37 PM
Start by acting like a human, not a marketing robot.
4/17/2013 1:54:29 PM
Severe weather this week is a reminder of the importance of measured communication. Crying wolf will turn your audience away—and possibly endanger their lives.
4/12/2013 1:52:30 PM
The Royal Bank of Canada is taking serious flak for its outsourcing.
4/11/2013 1:54:56 PM
A tweet from the U.S. Embassy in Cairo provoked a heated rebuke from the Egyptian president. State Department officials chalked up the gaffe to mismanagement.
4/5/2013 1:53:48 PM
Nearly four years after a high-profile cheating scandal, the golfer is No. 1 in his sport—and climbing his way back into public favor.
3/27/2013 1:53:27 PM
After disturbing—not to mention unsanctioned—mockup ads appeared online, the PR pros in Ford’s Asia Pacific division snapped into action on a Saturday morning.
3/26/2013 1:53:49 PM
Nearly 300,000 people have signed a petition insisting CNN apologize for part of its coverage of the Steubenville verdict, but the network has clammed up. Bad move, say PR pros.
3/22/2013 1:54:22 PM
The singer lashed out at the media—a risky move. But with nearly 36 million Twitter followers some PR pros think he can circumvent the press. Others aren’t so sure.
3/18/2013 1:50:56 PM
The company wants to make something perfectly clear: Only one toilet overflowed this time.
3/15/2013 1:54:46 PM