Results for Articles:
Is the clothier continually applying a tin ear to its marketing decisions? Or is its appalling tastelessness deliberate--just to make a buck--and deserving of a coverage blockout?
9/17/2014 1:47:04 PM
PR professionals can learn a lot from DiGiorno's addition to the #WhyIStayed hashtag Monday night, which brand managers clearly didn't know was linked to abuse.
9/11/2014 1:49:40 PM
The airline, which has suffered two high-profile crashes in recent months, was running a promotion called ‘My Ultimate Bucket List.’
9/5/2014 1:51:49 PM
Whether you're working for a police department, an international brand, or a small organization, transparency does more to help your cause than secrecy.
8/29/2014 1:52:02 PM
Do reputations suffer when nations target companies because of political spats? According to one expert, ‘When the elephants dance, the ants get stepped on.’
8/25/2014 1:49:00 PM
Denise Bentele of Common Ground PR says a lack of diversity is ‘an industry-wide challenge that we all need to tackle.’
8/22/2014 1:52:04 PM
If one person has a complaint about your business or a client's, is it a crisis or are your feelings just hurt? The answer to that question should dictate your response.
8/22/2014 1:46:28 PM
Organizations have every right to manage their own public relations, but if they do, they aren't availing themselves to these techniques PR pros learn over their careers.
8/22/2014 1:45:27 PM
An Edelman blog post about viewing Robin Williams' suicide as a carpe diem moment was misguided, and made the PR profession look bad.
8/18/2014 1:49:52 PM
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
The airline scrambles as a second plane this year goes down. But this one reportedly was shot down amid the separatist conflict in the Eastern European country.
7/21/2014 1:48:10 PM
Target’s recent decision to ban guns along with other brands, such as Starbucks, Chili’s and Sonic, brings with it impassioned reactions from both sides of the issue.
7/16/2014 1:49:35 PM
Publishing a serious crisis response next to promotional materials, especially if they’re intended to be humorous, can send a mixed message that can hurt your brand.
7/3/2014 1:53:55 PM
The ad for the automaker’s Fit model claimed that people with narcolepsy weren’t ‘fit to drive.’ People who have the condition were not pleased.
6/27/2014 1:51:03 PM
An American dentist was hoping to travel to Spain, but ended up in the Caribbean. The airline isn’t commenting.
6/26/2014 1:51:04 PM