Results for Articles:
If your branding efforts seem to be taking you nowhere fast, implementing these ideas will help you hit the accelerator.
10/29/2014 1:51:34 PM
The fictional story of how a man dealt with the media scrutiny that came after his wife's disappearance offers a realistic look at what happens in a crisis.
10/20/2014 1:51:32 PM
In written testimony to the U.S. House Energy and Commerce Committee, Dr. Daniel Varga of Texas Health Presbyterian Dallas says, ‘We are deeply sorry.’ (Update)
10/17/2014 1:52:22 PM
Over the past few years, corporate apologies have become more and more common. That may have reduced their value, but they're still a necessity, experts say.
10/17/2014 1:51:32 PM
The NFL's mistakes in handling the Ray Rice crisis can be educational for leaders of all stripes.
9/26/2014 1:45:29 PM
The outrage over Apple's decision to upload a U2 album to its users' devices was widespread; PR pros would do well to learn from it.
9/22/2014 1:48:10 PM
Is the clothier continually applying a tin ear to its marketing decisions? Or is its appalling tastelessness deliberate--just to make a buck--and deserving of a coverage blockout?
9/17/2014 1:47:04 PM
PR professionals can learn a lot from DiGiorno's addition to the #WhyIStayed hashtag Monday night, which brand managers clearly didn't know was linked to abuse.
9/11/2014 1:49:40 PM
The airline, which has suffered two high-profile crashes in recent months, was running a promotion called ‘My Ultimate Bucket List.’
9/5/2014 1:51:49 PM
Whether you're working for a police department, an international brand, or a small organization, transparency does more to help your cause than secrecy.
8/29/2014 1:52:02 PM
Do reputations suffer when nations target companies because of political spats? According to one expert, ‘When the elephants dance, the ants get stepped on.’
8/25/2014 1:49:00 PM
Denise Bentele of Common Ground PR says a lack of diversity is ‘an industry-wide challenge that we all need to tackle.’
8/22/2014 1:52:04 PM
If one person has a complaint about your business or a client's, is it a crisis or are your feelings just hurt? The answer to that question should dictate your response.
8/22/2014 1:46:28 PM
Organizations have every right to manage their own public relations, but if they do, they aren't availing themselves to these techniques PR pros learn over their careers.
8/22/2014 1:45:27 PM
An Edelman blog post about viewing Robin Williams' suicide as a carpe diem moment was misguided, and made the PR profession look bad.
8/18/2014 1:49:52 PM