Results for Articles:
In hindsight, it's easy to question whether the sandwich chain should have ever tied its brand so closely to one person, who could and did become tarnished.
8/27/2015 1:51:39 PM
It isn't necessarily wrong for brands to take action in a crisis, but PR pros and managers should consider the precedent they're setting.
8/24/2015 1:49:49 PM
Your brand can make it through a crisis with relatively little injury if you're truly prepared for it.
8/21/2015 1:53:36 PM
To use a musical analogy, 'Show the band your music before raising the curtain.'
8/20/2015 1:51:27 PM
An image the company shared via social media encouraged women to 'look like a girl' and 'think like a man.' It was not well received.
8/13/2015 1:52:34 PM
Social media users jumped to attack a marketing firm that formerly worked with the dentist that killed Cecil the lion. Here's how the firm handled the scrutiny.
8/4/2015 1:51:56 PM
The company has finally reached a settlement with Gulf coast states, five years after the Deepwater Horizon spill, but will its reputation ever recover?
7/9/2015 1:51:51 PM
The network’s chairman, Andrew Lack, announced the anchor would get a ‘second [chance]’ in his new role at MSNBC, while Holt’s took over ‘NBC Nightly News.’ Williams gave another apology in an interview with Matt Lauer.
6/22/2015 1:48:58 PM
Rather than point fingers at people who violate water use restrictions, communicators should lead constructive action.
6/19/2015 1:52:38 PM
Dr. Tim Hunt's comments about 'girls' in labs got him in trouble, and his attempt to apologize didn't help his cause.
6/15/2015 1:49:25 PM
The ice cream company was damaged by its recall crisis, but it also had tons of support from die-hard fans. Here's why.
6/11/2015 1:52:18 PM
The indictment against international soccer officials includes a line about 'agreements regarding sponsorship of the Brazilian national soccer team by a major U.S. sportswear company.' Nike issued a statement.
6/1/2015 1:48:39 PM
According to one PR exec, it's clear that we are. As a result, brands must be more cautious with their apologies.
5/8/2015 1:51:34 PM
Online firestorms can form at a moment's notice, and PR pros need to react quickly. Here's how you can do so successfully.
5/7/2015 1:51:13 PM
As social media makes even the smallest brand mistakes highly visible, smart reputation management is more important than ever. Here are five cases where brands got it right.
5/1/2015 1:51:06 PM