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Dorothy Crenshaw
Stop ‘utilizing’ these words!
The owner of a PR shop highlights a variety of words—some of which were invented or popularized by PR pros—that we all should avoid.
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| Writing & Editing
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Laura Hale Brockway
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14 elements of a personality profile
Writing a bio for a guest blog post or various social media accounts may seem like a minor chore, but with so much to cover in so little space, these guidelines might help.
Shanna Mallon
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7 errors even good writers miss
When your job entails putting words together at a breakneck pace, the odds are good that your devious fingers will try to put one over on your brilliant mind. Caveat scriptor!
Emilie S. Yount
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7 books every writer should read
Behind every good writer is a good reader. To take your writing up a notch, pull inspiration from one of these classic page-turners.
Russell Working
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Writers, stop turning verbs into nouns!
Doing so weakens your writing. Plus, it's really irritating.
Mickie Kennedy
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5 top traits of good press release writers
Odds are high you’ll hear from reporters regularly if you possess these skills.
Kevin Allen
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‘Snikcers’ teams with ‘Googel’ for latest campaign effort
The candy bar maker is using both the search engine’s most commonly misspelled words, as well as strategic ad placement to feed consumers’ hunger.
Alan Pearcy
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New Tumblr crushes ad creatives one put-down at a time
In the agency jungle, it’s survival of the fittest. Let’s just hope that fancy portfolio school readied junior to take the client’s punch.
Gessenia Votta
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3 tips for recovering from a social media typo
The author committed a small gaffe on social media that came back to haunt her. You can (and should) learn from her mistakes.
Laura Hale Brockway
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Adjectives from A to Z
It isn’t enough to pack your prose with just any old descriptors. The selection should be both precise and meaningful. Here’s a selection of adjectives that accomplish just that.
Mark Ragan
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How to cope with writer's block: Begin with 'Dear Mother'
New Yorker
essayist John McPhee shares his advice for dealing with writing paralysis.
Lisa Gerber
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Are marketers allowed to break grammar rules?
This grammar stickler says it's OK to bend the rules if it makes sense. Weigh in.
Jeff Bullas
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17 types of content people love to share
From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar.
Laura Hale Brockway
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‘Dangerously ambiguous’ adjectives could cost you money
The importance of strong, precise descriptors is underscored in a story about real estate agents.
Michelle Mazur
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12 most dehumanizing jargon to ditch
No one wants to be called a "resource." Cut these 12 words from your vocabulary to make your office a more enjoyable place.
Mark Nichol
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10 signs with disastrous typos
From misplaced quotation marks and apostrophes to sentences that just don't make sense, these signs offer a good laugh.
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