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Lead vs. lede: Does it even matter?
Journalism isn’t always this trivial—or shouldn’t be—but renewed debate among editors and writers on which spelling of the word is correct is a reminder of what’s most important.
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Choosy content marketers choose ‘jif’
The inventor of the ever-popular animated image format ends the debate once and for all, settling for everyone how to properly pronounce its acronym.
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11 old-fashioned sayings to bring back
Slang comes and goes with each generation, but some expressions are just too good to lose. Here are a few from generations past that should make a comeback.
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14 elements of a personality profile
Writing a bio for a guest blog post or various social media accounts may seem like a minor chore, but with so much to cover in so little space, these guidelines might help.
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10 Nora Ephron quotes that will inspire anyone
From her thoughts on the word ‘synergy’ to advice on wearing a bikini, the late author and screenwriter said a number of inspirational (and useful) things. In honor of what would be Ephron's 72nd birthday, here we're celebrating with some of her best.
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7 errors even good writers miss
When your job entails putting words together at a breakneck pace, the odds are good that your devious fingers will try to put one over on your brilliant mind. Caveat scriptor!
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13 job openings in the PR and marketing world
Turner Broadcasting seeks a publicist to oversee Adult Swim, and The New York Times is puzzled about how to fill its vacancy. Plus, careers with other companies, agencies, and nonprofits.
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7 books every writer should read
Behind every good writer is a good reader. To take your writing up a notch, pull inspiration from one of these classic page-turners.
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