Mini Cooper mails Spam care packages to apologize for email spam

You always hear you shouldn’t sweat the small stuff. This is especially true when you’d be considered among that small stuff. Mini Cooper can certainly attest to this after accidentally spamming a number of its consumers’ inboxes with reportedly hundreds of emails last week. However, the maker of small autos turned the big server glitch into an even bigger PR win by sending an apologetic care package to customers who received the emails. It contained—what else—Spam. The parcel, which was posted to Reddit, included a chocolate rose, duct tape, and a “squeezable can” of the precooked meat. It also came with this apology:

“Nothing says ‘I’m sorry’ quite like flowers and chocolate, so we’ve combined the two and enclosed a chocolate rose. But if you’re allergic to flowers (or chocolate), we hope this duct tape will help fix things up. Or, if you’re ever feeling annoyed again, you can de-stress using this particularly squeezable can of spam.”