The most popular brand-inspired hashtags during the Super Bowl
During the big game, 50 percent of advertisers teased their Twitter hashtags. Find out which brands had the most success.
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Sysomos counted the number of times each of those hashtags was shared on Twitter. The big winner was #doritos, followed by #calvinklein, and Go Daddy’s #thekiss—which was the most disgusting Super Bowl spot this year.
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