The catchy campaign for Australia Metro also picked up the honor in the annual advertising festival's direct marketing category.

From insights by Sylvia Plath and Philip Pullman to thoughts from Thomas Jefferson and Ray Bradbury, these words might motivate you to grab a pen or pound a keyboard.

It’s not just about what you say, though that’s certainly important. It’s about what you do, too.

Added as both a noun and a verb, the Oxford English Dictionary breaks at least one of its own rules in approving its newest term.

Whether it’s in real life or merely online, no one likes being lost. However, these few companies seem to be making the best out of it for its consumers.

A little preparation can stop a whole lot of perspiration.

The site is the go-to resource for tons of people looking up information about anything at all—including you. Make sure the information about your brand is accurate.

Often overlooked, a human desire for conversation drives many scribes—along with the Internet, of course. Plus, how fear plays into writing, the creative alphabet, and more.

In the first of a new series on PR Daily, we’re advising you on the dos and don’ts for using the popular microblog—although it’ll take more than 140 characters to do it.

Just reading won’t do the trick, though. You have to do so with a critical eye.

The immediate PR bump you get from shelling out for impressions isn’t worth the expense, nor the unintended consequences.

Natural writing talent helps, of course, but here is accessible advice to make the most of every post, regardless of your skill level.