Tinder to charge older users more for new premium features

Tinder may learn this with its “Tinder Plus” rollout.

If you’re over 30 years old, you can expect to pay $20 a month, compared to just $10 a month for users under 30. For that amount of cash, you get “unlimited liking capabilities” and the ability to “rewind” your feed so you can apparently spend more time gawking at profiles that you initially turned down. A “passport” feature allows you to peruse the Tinder-loving folks of whatever city you choose, rather than just those near your current location.

Tinder reps don’t seem too worried about being accused of ageism.

“We’ve priced Tinder Plus based on a combination of factors, including what we’ve learned through our testing, and we’ve found that these price points were adopted very well by certain age demographics,” Rosette Pambakian, Tinder VP of corporate communications, told Mashable.