4 things you must do after a crisis
Brand managers and PR pros cannot simply breathe a sigh of relief once a disaster has been avoided—or at least weathered. Take proactive steps for the next onslaught.
Don’t take your eye off the horizon when the storm moves on to wreak havoc elsewhere. A post-crisis plan is just as essential as a pre- or mid-crisis plan.
Follow these four steps to identify what worked, establish what needs improvement, and prepare your crisis communication team should your brand end up in a similar situation in the future.
1. Remember that actions speak louder than words.
Once your brand improves operations, inform the public of what you’ve done, especially if the move is a direct result of customer complaints. Don’t lock up accomplishments behind the scenes after a crisis hits. Further, if you follow through with your mid-crisis promises, you’ll be more likely to increase customer loyalty and engagement.
Keep your cool in a crisis with these 13 tips. Download the free guide now.
2. Review metrics.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
