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These strategies should be included in your PR arsenal if you want to become a memorable and effective PR professional for reporters.
3/11/2014 1:55:16 PM
We salute each of these organizations, as well as all of those that entered, for giving back and proving why corporate social responsibility matters.
3/11/2014 1:53:52 PM
Don’t get lured into the trap of trying to make every piece of content you produce go viral. Instead, be consistent, have a publishing philosophy, and build an audience instead.
3/11/2014 1:52:45 PM
Research has shown that multimedia elements increase the number of views a message receives. With that in mind, it might be time to reconsider your next press release.
3/11/2014 1:47:41 PM
It’s going to take more than simply hoping for good luck to get what you want from journalists. Consider their wants and needs and they may just reciprocate.
3/7/2014 2:52:32 PM
It’s fine to correct an inaccuracy, but do so in a way that doesn’t make you look embittered or on edge.
3/7/2014 2:51:17 PM
When you’ve got a one-person shop, spending the immense amount of time a proposal takes without any guarantee of paying work is simply a waste.
3/7/2014 2:48:05 PM
PR Daily readers contributed even more creative sign-offs that can replace the formal “Sincerely.”
3/6/2014 2:51:29 PM
A reporter shares what she looks for in a good pitch, and offers advice on how to get your story some coverage.
3/6/2014 2:49:27 PM
Google Analytics is a great catch-all tool for measuring just how effective your campaigns are, but don’t let yourself get caught up in ‘data porn.’
3/5/2014 2:48:19 PM
Journalists are busy filling air time and column inches; they want to know what magic you can do for them. Identify how you can interest their audience, and go from there.
3/5/2014 2:47:23 PM
PR pros often make public speaking mistakes that would make them cringe if they saw their clients committing them. Don’t let that happen to you.
3/4/2014 2:52:35 PM
An organization’s PR team and search engine optimization pros must work together to ensure that content—not just press releases—will get the best search rankings.
3/4/2014 2:47:48 PM
Sometimes it’s OK to work without a PR firm. Other times, it’s probably not a good idea to go it with nothing more than the help of some software.
3/3/2014 2:49:08 PM
A survey of creative professionals in the South Pacific found that a downward trend in 2013 should turn around.
3/3/2014 2:46:48 PM