Results for Articles:
The newspapers that are doing well are getting there with reinvigorated newsrooms and meaningful messages. Content marketers can learn from that.
10/24/2014 1:59:46 PM
While writing a news story for your brand isn't a craft for the weary, avoiding these common pitfalls will help you stand out against the competition and get covered.
10/24/2014 1:57:54 PM
The words you use matter. If you’re repeating negative terms back to reporters or using words no one outside your industry understands, it’s time to revise your lexicon.
10/24/2014 1:52:55 PM
An agency in California is offering employees $1,500 to travel, as long as they blog about their experiences. Is there a downside?
10/24/2014 1:51:44 PM
Communication pros can embrace their inner literary nerds along with their PR and marketing skills with this week's job listings.
10/24/2014 1:48:27 PM
We are one step closer to sharing the best work in media relations and announcing this year’s winners!
10/23/2014 1:53:50 PM
News stories often fit particular molds. Here are a few of the templates to look for.
10/23/2014 1:52:03 PM
Cause-related marketing can be a win for both the brand and the benefitting cause. Pros can learn to pick the ultimate strategy with these considerations.
10/23/2014 1:48:44 PM
The ‘global media intelligence’ brand joins the ever-expanding PR software firm, which also merged with Vocus this year.
10/23/2014 1:47:50 PM
Yes, the bad guy triumphs in Halloween horror films. He's thought of everything, knows how to do evil in 50 ways. But don't set up your clients to fail by promising reporters they're experts in everything.
10/23/2014 1:45:13 PM
Here's how to cut through the preamble and quickly get to what reporters really want to hear.
10/22/2014 1:51:50 PM
Questionnaires can bring rich data to PR and marketing pros, but only if they're well-written and to the point.
10/22/2014 1:48:29 PM
Poynter invited readers to share some of the worst pitches they've ever gotten. What's yours?
10/22/2014 1:47:10 PM
The strength of public relations lies in the strategy behind messaging, graphics, and placements. Pros can be on top of their game with these tips.
10/21/2014 1:52:29 PM
The coffee chain recently announced its new dress code, prompted by employees petitioning for a change. Will other brands follow suit?
10/21/2014 1:49:06 PM