Results for Articles:
For PR professionals and their clients, no news is decidedly not good news.
8/27/2014 1:59:02 PM
Here's what one industry veteran has catalogued as the biggest changes to public relations since the late 1970s. Hint: Things are busier.
8/27/2014 1:51:33 PM
The clothing retailer is the first to sign a pledge from an organization seeking to change how women are portrayed in advertising.
8/27/2014 1:49:00 PM
Organizations have every right to manage their own public relations, but if they do, they aren't availing themselves to these techniques PR pros learn over their careers.
8/22/2014 1:45:27 PM
Personality and research can make what would have been a pitch destined for the recycle bin into one that grabs media attention.
8/21/2014 1:51:44 PM
New research from BusinessWire also found that breaking news, supporting facts, and story angles are all elements reporters look for in press releases.
8/21/2014 1:45:43 PM
Doing your job duties, even if you do them exceptionally well, may not be enough to make you a true star in your workplace. Try these activities to raise your profile even further.
8/20/2014 1:56:55 PM
An Edelman blog post about viewing Robin Williams' suicide as a carpe diem moment was misguided, and made the PR profession look bad.
8/18/2014 1:49:52 PM
An article advising startups to delay hiring a PR team inspired this PR pro to list the many reasons why that is bad advice. Do you agree?
8/18/2014 1:45:48 PM
Reporters don't have time to read a flowery novella full of self-congratulation. Give them verifiable information, and they'll respond.
8/15/2014 1:52:25 PM
Do you skip lunch or answer emails after hours? There’s nothing wrong with ambition, but make sure you don’t sacrifice too much in your climb to the top.
8/15/2014 1:48:25 PM
A lengthy article in The Atlantic examines the reasons why women have nearly two-thirds of PR jobs. There is a litany of reasons.
8/14/2014 1:52:40 PM
Are you hiring for an entry-level PR position? Use this checklist to determine whether your potential hire has what it takes to succeed.
8/14/2014 1:48:59 PM
Spin is, in a word, lying. That's not what ethical PR professionals do.
8/14/2014 1:45:25 PM
Though his biggest accomplishments in PR happened decades ago, the 'father of PR' can still teach professionals a lot about how to turn eyeballs.
8/8/2014 1:45:10 PM