Results for Articles:
Anticipate, prepare, clarify, and practice. If you do those things and a few others, you’ll give reporters a reason to use what you have to say—and use it correctly.
4/17/2014 1:58:48 PM
What’s in a name? When it comes to marketers’ creating and distributing content on behalf of their brands, the name can mean a whole lot.
4/17/2014 1:55:11 PM
From the Olsen twins to Tamagotchis, the pop culture of the millennium's final decade left a lasting impression, offering a few lessons along the way.
4/17/2014 1:52:08 PM
You might want to skip ahead in time to a point where your new agency is established, but if you did, you’d miss out on some major learning experiences.
4/17/2014 1:49:15 PM
People sometimes consider public relations to be a sordid profession because of practices such as astroturfing. Here are some ways to fight that perception.
4/17/2014 1:46:38 PM
Promoting the content you post online has an obvious upside—more people see it—but there are a few other good things that come of it as well.
4/16/2014 1:47:45 PM
What was inspiring for agency pros in 2010 isn’t as relevant as it once was, says one PR honcho. It’s time to update some advice that went viral.
4/14/2014 1:46:28 PM
There’s a fine line between ‘relationship building’ and toadying. When your interactions verge into just telling clients what they want to hear, it’s time to reconsider.
4/11/2014 1:52:25 PM
A press release that is one big image, full of text that can’t be copied/pasted and links that can’t be clicked, might be colorful, but it’s not the most useful thing in the world.
4/11/2014 1:49:50 PM
The days of telephoning a reporter and cold pitching are pretty much over, but that doesn’t mean the phone isn’t still part of the process. You just have to know when to use it.
4/11/2014 1:47:22 PM
With fewer and fewer journalists working in newsrooms, press releases have a very different audience from what they had about two decades ago.
4/10/2014 1:51:50 PM
PR pros still have a reputation for sending mass emails to journalists who simply don’t want them. Here are some ways to help break down that stereotype.
4/9/2014 1:48:01 PM
Reporters get things wrong sometimes. If you learn that some incorrect information is about to come out, you have a few options.
4/8/2014 1:51:32 PM
With most communication expressed nonverbally, these insights should help you make a little more sense out of someone’s puzzling gestures, handshake, or posture.
4/8/2014 1:48:14 PM
Of course you’re proud or thrilled to announce something—so leave it out of your next press release, please.
4/8/2014 1:46:30 PM