Results for Articles:
PR practitioners know that bad news simply gets more attention than good news does. That's even true for the PR profession itself.
8/1/2014 1:52:14 PM
The business-focused social media site has numerous tools that can enable reporters to find sources and information they won't find elsewhere.
8/1/2014 1:51:35 PM
Making your pitch eye-catching, convenient, and convincing is the way to grab a reporter's attention.
8/1/2014 1:45:56 PM
Thinking about a career in PR? See how you match up with these 10 traits of successful public relations pros.
7/30/2014 1:52:00 PM
If you're not keeping organized, then things are sure to get hairy.
7/30/2014 1:51:40 PM
It's an extroverted field, but not every professional is a 'people person.' That's hardly an obstacle to success, though. Here's how to cope—and even thrive.
7/30/2014 1:46:00 PM
There's the thrill of landing your first story, and the agony of getting cut from a segment. It's just another day in the life of a PR pro.
7/29/2014 1:49:00 PM
We're giving you another week to show off your best writing and content creation skills! Don't miss this last chance to show us your best work! Enter by Friday, Aug. 1, 2014.
7/28/2014 11:00:00 AM
Checking in to make sure a reporter received an email a day or less after you sent it is a good way to get sent to the spam folder.
7/25/2014 1:58:01 PM
Relationship-building is crucial, and it takes time. Avoid these missteps that will mar your credibility—and cost you access.
7/24/2014 1:58:00 PM
Think a goal is the same thing as an objective? Believe "tactic" is synonymous with "strategy"? They're all different, and all important.
7/23/2014 1:57:00 PM
It’s great to get media attention, but it’s no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
7/22/2014 1:56:29 PM
Why do organizations request proposals and then never call back the agencies that submit them?
7/22/2014 1:51:10 PM
Putting the right person in the position of working directly with a PR agency can save everyone a lot of frustration.
7/18/2014 1:52:58 PM
Quite a few PR professionals write press releases from a template, and that practice has trained reporters to largely ignore them.
7/16/2014 1:46:05 PM