Results for Articles:
What’s in a name? When it comes to marketers’ creating and distributing content on behalf of their brands, the name can mean a whole lot.
4/17/2014 1:55:11 PM
You might want to skip ahead in time to a point where your new agency is established, but if you did, you’d miss out on some major learning experiences.
4/17/2014 1:49:15 PM
New Zealand's Hell Pizza is celebrating Easter with a new pizza topping: rabbit. To promote it, the restaurant has covered a billboard in rabbit pelts. Animal rights organizations are not pleased.
4/16/2014 1:52:14 PM
Promoting the content you post online has an obvious upside—more people see it—but there are a few other good things that come of it as well.
4/16/2014 1:47:45 PM
Try these methods of content delivery on for size, because you can never have too many choices.
4/14/2014 1:47:28 PM
A series of ads from the maker of hair-removal strips implies that having body hair makes a woman unattractively manly. Online observers were infuriated. (Updated)
4/11/2014 1:48:14 PM
Grey London claims its Ryman Eco font uses 33 percent less ink than other fonts do, which will create huge ink savings over time.
4/9/2014 1:55:37 PM
Rain and snow are just as likely to lead to a bad Yelp or Google review for a restaurant as bad service or shoddy food will.
4/9/2014 1:49:22 PM
Marketers can be vain. They can be bullies. They also may just be obsessed with what other people think. It’s time to grow up.
4/7/2014 1:51:11 PM
Not all infographics are created equal. Here’s how to make yours stand out from the pack.
4/7/2014 1:49:15 PM
The firm Hyper Island asked 500 business leaders what they look for in an employee, and only 39 percent said skills were the most important quality.
4/7/2014 1:45:50 PM
The ubiquitous online variations on a theme are not only terrific for expressing what your cat's really thinking. There's great potential for helping your marketing message go viral.
4/3/2014 1:49:36 PM
While H&M pulled a shirt from its stores that featured a skull over a Star of David, a model's photo for American Apparel showed more skin than many observers thought was appropriate.
4/1/2014 1:53:14 PM
For a brand’s team to succeed in brand journalism, it has to break the SEO mindset, hire great people, and know its limits, among other things.
4/1/2014 1:52:14 PM
Making your blog successful isn’t just about stuffing it with new content, and if you are adding new content, it needn’t always have your byline.
4/1/2014 1:50:14 PM