While data-driven PR is the future, today’s PR professionals must manage the data explosion right now. Here’s a Practical Guide.

The world of online media has changed everything, from deadlines to embargoes. That means PR departments must adjust. Here's how.

Facebook is expected to file its initial public offering (IPO) this week, and it will affect brands in this social media space.

From humor to grace, these are the habits that will make you a valued employee and a trusted colleague.

Don't fail to tell your audience what you want them to do. Follow this advice.

Given that the Washington Post has accused PR folks of lobbing loogieballs, let’s hear what the press does to get your goat.

Ask them before you blast your message.

The competition is fierce as food writers and bloggers get bombarded with pitches every day. Here’s how to break through the clutter.

A sturdy image doesn’t equal big profits, but there’s a movement afoot, says one PR professional.

Or, at the very least, an almost email-free getaway.

Reporters are ditching phone calls in favor of email exchanges and even Twitter messages. What does this mean for your interactions with journalists?

How do you rate on this checklist?

A primer on libel and slander for PR professionals.

A spate of recent examples shows how not to say you’re sorry.

Your professors or mentors probably don’t tell you this stuff before you graduate or move on to a new career.