The key steps for being a successful grill master aren’t all that different from what it takes to cooking up a great PR campaign.

From answers to why marketers pick certain colors to a Pixar artist's rules on storytelling, here is a look at what PR Daily readers were enjoying the most this week.

The Internet legend that is Chuck Norris would be able to accomplish some pretty amazing feats in the field.

The creative process varies by individual, but virtually everyone needs an occasional jump-start to get the innovative synapses firing. Try (or adapt) these mental sparkplugs.

Apple holds its claim to the top spot in the latest rankings from BrandZ, although not all of last year’s contenders fared as well.

Tailor your content directly to your customers with the help of this June 24-26 conference.

As content marketing staffs adopts the best elements of newsrooms, they should beware the more toxic aspects as well.

No money for travel or training? We've got the solution for you and your entire comms team.

The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?

Each week, it seems, brings a new bit of technology, a new source of information. Keeping up involves continual mental adjustments and the refreshing of skills.

In this week’s roundup, lace up for a role as Converse’s new brand marketing director or score a deal on a great opportunity with Groupon. That, and more.

The smilies, frowny faces, and sideways looks that people type using keyboard symbols are fun and lighthearted, but they’re not appropriate for every business conversation.

The days of digital may have its perks, but it also may have a harmful impact on retailers’ quality of consumer relations.

Mark these distinctions to keep them straight, and remember the handy acronym POETS.

Consumers care about the positions company leaders take on the big issues of the day, but the fallout from taking a controversial stand usually blows over, a new study found.