Bill Southard, of Southard Communications, tells PR Daily publisher Mark Ragan how his firm--which represents the parent company of Etch A Sketch--reacted when a top aide to Mitt Romney compared the candidate to the iconic toy.

Lt. Col. Andrew Morton, chief of social media and Web for the U.S. Army Reserve, discusses the Reserve's social media policy, and how the benefits often outweigh the risks.

Michael Pranikoff from PR Newswire explains why it’s imperative to write news release so search engines can find your content. That means using links, keywords, and ditching superfluous words.

Ty Francis, publisher of Corporate Secretary Magazine , discusses how Web 2.0 has impacted print publishing and what the future holds.

Erin Lieberman Moran of the Great Place To Work Institute—the group that chooses the Best Companies to Work For—reports how social media is used at those companies. Social media content is driven by employees who can freely blog, for instance, without their boss policing them.

Bill Wagner, COO of Vocus, discusses free ways companies can monitor social media.

Rebecca Jarvis, business and economics correspondant for CBS News, talks about how she uses Twitter for research and how PR pros can reach her.

From iPhone auto-correct to hitting reply-all, Ragan's own Kristin Hart-Maravich polls the crowd at The Playground Theater to hear tales of communications gone horribly wrong.

Presentational skills expert Tom Mucciolo explains which gestures can make a speech more effective, which to avoid, and why your senior excecutive should take your advice.

At a recent event hosted by the Social Media Club of Chicago, recent Loyola University graduate Ashleigh Brookshaw took 30 seconds to give some pointers to her peers about building an online presence.

Jennifer Mann, VP Human Resources at SAS, talks with Mark Ragan about SAS's internal communications and how it helped make them #1.

Speechwriting veteran Hal Gordon discusses why personal anecdotes make all the difference in speechwriting.

David Pogue explains the best (and worst) ways to pitch him a story.

Mark Ragan discuss the importance of corporate blogging with Gayle Weiswasser, VP Social Media Communications, Discovery Communications.

Mark Ragan discusses the advantages of Tumblr as a blogging platform with Mark Coatney, director and media evangelist, Tumblr.

Mark Ragan, CEO Ragan Communications, talks with Amy Binder, CEO & Founder RF|Binder, about the importance of integrated social media campaigns.