Town renames itself ‘Reubenville’ for 5,000 free sandwich coupons

Not sure if it’s the grotesque number of Shamrock Shakes I’ll devour free of judgment or the leniency on public drunkenness, but there’s something magical about St. Patrick’s Day that leaves us a wee more tolerant of our social taboos than the rest of the year. In fact, our standards fall to such abysmal lows that some of us even voluntarily eat corned beef and cabbage, a dish ordinarily only acceptable when rebranded as a Reuben sandwich.

Shooting for its own low-hanging star, a town in New York state is rebranding itself after the sandwich. The town, Coeymans, N.Y., is the first to accept Arby’s challenge, which asked cities to rename themselves “Reubenville” for the month of March in exchange for 5,000 free-sandwich coupons. The fast food chain tweeted its congratulations to the town, but maybe it could spare two or three thousand extra Reubens. Brand Eating reports the city’s population is 7,418.