Tragedy is not a PR opportunity

The PRSA public relations team is charged with doing public relations for the public relations industry, a monumental task most days, but especially so in the past couple days.

We frequently see head-scratching errors in judgment and avoidable ethical mishaps but rarely do we come across something so egregious that it stops us all in our tracks. This recent blog post by Lisa Kovitz on the Edelman website about how Robin Williams’ death was a carpe diem moment for mental health professionals did just that.