Toyota’s Twitter campaign is the latest to draw criticism
The automaker joins the ranks of McDonald’s, Research in Motion, and others, after its hashtag promotion went awry.
Toyota is the latest to join the likes of McDonald’s, Research in Motion and Qantas in coming up with well-intentioned hashtags only to watch them go awry.
Toyota’s kerfuffle is a bit different, though. The company launched its Camry Effect campaign to promote the 2012 model. But things turned ugly (or at least annoying) when those who tweeted Super Bowl-related hashtags #CamryEffect were sent @ reply messages suggesting they sign up for a contest to win a Camry.
The Real Time Report further explains the backlash:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
