Happy Social Media Day ... to the 1 percent.

The New York Stock Exchange marks its first Social Media Day on Friday. According to a blog post from NYSE, it will “consist of a full day of conversation on achieving success in social media marketing.”

The day’s agenda consists of presentations that include “Social Media and Wall Street,” “How Smart Businesses Are Engaging With Social Media” and a keynote presentation from DeMaurice Smith, executive director of the NFL Players Association with a talk entitled “Using Social Media To Move the Chains.”

Pete Snyder, CEO and Founder of New Media Strategies, gets to ring the bell and will also speak. We’re wondering whether he’ll mention this classic social media gaffe by one of his staffers.

A Politico story tied NYSE’s effort to what’s happening just blocks away at Zuccotti Park in Wall Street. After all, the Occupy Wall Protestors have harnessed social media to spread their message.

Former White House Press Secretary Ari Fleischer, a panelist at Social Media Day, told Politico that Wall Street shouldn’t bother reaching out to the protesters via social media. Fleischer said:

“I think corporations make a mistake if they try to engage with Occupy Wall Street, via on Twitter or Facebook. They’d get their asses handed to them. As a general rule, I would advise corporations to stay away from things that could generally be controversial. They’d become a magnet for attacks and the story would boomerang and people would quote all the nastiness to the Goldman Sachs Twitter account.”