Most people would refer to e.p.t. pregnancy tests as a “specialty item.” And specialty items—those products you only use in certain situations (you know, like Christmas trees) make for difficult year-round social media fodder.
In these instances, you have to come up with incentives to keep people enticed while gaining and retaining fans and followers.
Perhaps that’s the reason e.p.t. is launching its #MyLaborDay promotion.
All you have to do is birth a child or (to avoid the appearance of discrimination) casually know someone who birthed a child on Sept. 2—Labor Day.
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Get it? “Labor Day?” Marketing folks are nothing if not clever.
Here’s the thing: it’s not so much of a contest as a sweepstakes, according to the rules, which are found here
So, you could have the most epically awesome birthing story on 9/2/13, and you could still lose to some dork whose friend did all the work.
But who cares? You could win $500 in exchange for a pic of a newborn. That buys a lot of bibs.