It’s sometimes beneficial to mention a popular TV show in a tweet. Even a week after its series finale, “Breaking Bad” is still a hot topic.
Fox 29 Philadelphia anchor Joyce Evans probably stretched too far, though, with a tweet promoting Sunday night’s newscast. In the tweet she compared real-life the real-life shooting of six people to the fictional crime series:
The nearly 4,200 retweets of Evans’ post seem to be out of astonishment more than anything, if the replies are any indication. For example:
Other commenters publicly scolded Evans for the tweet:
Evans stuck by her decision. The tweet hadn’t been deleted Monday morning, though she did post a defense saying her initial tweet was not intended as a joke:
She also replied to several critics:
Evans’ tweeting led to the near-immediate creation of the #JoyceEvansTweets hashtag, with which the Twittersphere satirically compares more TV shows to tragic, real-life events.
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According to Philly.com
, the shooting incident that Evans mentioned killed at least one man outside a deli.
Fox 29 has yet to respond to the outcry over Evans’ tweets. The station’s Twitter account retweeted Evans’ initial tweet and her explanation.