In a move that some are calling “ingenious,”
outdoor advertising firm JCDecaux sent out invoices to their largest Belgian clients for exposure on Google Street View.
The invoices were fake and accompanied by a framed picture of their billboard’s place on Google Street View. It was all part of a marketing ploy to get those companies to hear a pitch about JCDecaux’s new digital marketing opportunities.
BBDO Belgium, the agency behind the marketing idea, seems to think it was a success, based on this video:
I don’t know, though—I’ve been a part of several pitch meetings, none of which were won by guilt tripping the client into hearing us.
What do you think? Clever way to get a pitch, or … awkward?